405.605.8218
Website Analytics Benchmarks

Website Analytics Benchmarks

When you’re diving into the sea of data that Google Analytics collects for your website, it’s easy to feel overwhelmed or not understand what all of the metrics are telling you. So today, we’re going to take a look at some of the more commonly used metrics, such as bounce rate, time on site, pageviews, and conversions, and what the generally accepted benchmarks are for each, based on information provided by Google and by various SEO experts in the field today.

What is Bounce Rate?

Google defines a “bounce” as a single-page session on your website. That is, when a visitor follows a link to your website and leaves the website without visiting other pages. Your website’s bounce rate is simply the number of all single-page sessions (bounces) divided by the total number of all sessions on your website.

When viewing bounce rates, it’s important to keep your website’s goal in mind. If your goal is to sell a product or to get visitors to explore your website, then a high bounce rate is a major warning sign. However, if your website is geared to provide all the necessary information on a single page, a high bounce rate is a good sign.  It means they didn’t have to search your website or go to other pages to find what they needed; everything was in one place and your website is performing exactly as you want it to.

Bounce Rate Standards

Bounce rates don’t currently have an across the board standard, as each website has a different goal, and each goal has a different bounce rate. Also, Contact Us pages and blogs will typically have high bounce rates, as visitors are looking solely to interact with that page alone. Under the lens of a worldwide “average” bounce rate benchmark, anything over 50% is considered high and worth taking a look at, and anything between 20-50% is considered low. Anything under 20% is likely an error. Again, these are worldwide standards. If a website is over 50% bounce rate, it doesn’t mean the website is performing poorly. You simply need to then look at the purpose of the website and if the bounce rate reflects it well. If anything, bounce rate is best used to give you information on visitors and their experience on your site.

Bounce Rate Benchmarks (per Google Analytics)

  • Landing pages with one call to action: 70-90%
  • Content Websites: 40-60%
  • Lead Generation: 30-50%
  • Blogs: 70-98%

The following are some helpful graphs that provide a closer look at bounce rate benchmarks by device, industry, channel, and device type (all graphs are courtesy of CXL).

 

Time on Site Benchmarks

Anything under 20 seconds is a major red flag, as that’s barely enough time for a visitor to look at the webpage, much less read its content. 40-50 seconds is a great start, as it means you have their attention. In general, anything over 2 minutes is the accepted standard for websites.

Pageview Benchmarks

Pageviews are much like bounce rates; there is no universal benchmark. Again, if your website is information based, a single pageview could mean your website is doing exactly what it’s supposed to do: provide everything in one place. For the sake of discussion, however, let’s look at the e-commerce industry standards:

  • 1.58 sessions/user
  • 5 avg. pages/session
  • 3 mins avg. session duration
  • 41.26% bounce rate

So what does this tell us? For e-commerce, having a high number of pages/session is good, as they want people to browse their products. Having a session/user number that is higher than 1 is good, as it means they are returning to the site at least once. A 3 min avg. session duration is also good, as that’s a very good time for a user to spend on a website (remember, 40-50 seconds good and 2+ minutes is the benchmark). Lastly, a 41.26% bounce rate means over half of their visitors are going beyond their landing page and interacting with the site, which is exactly what you want to see.

Conversion Rate Benchmarks

The average conversion rate in AdWords across all industries is 3.17% on the search network and 0.46% on the display network. For the health & medical industry (i.e. pregnancy centers), the 2018 averages were as follows:

  • 3.27% CTR for search ads
  • 0.59% CTR for the Google Display Network
  • 3.36% avg. conversion rate for search ads
  • 0.82% avg. conversion rate for the Google Display Network

Other Useful Information

  • In 2016, 42% of companies had hired a content strategist executive.
  • As of 2017, content marketing (i.e. blogs) gets 3x more leads than paid search advertising.

We hope this has been a helpful overview of some of Google Analytics’ most commonly used metrics and that you have gained a deeper understanding of what these metrics can tell you about not only the performance of your website, but also the visitor experience and engagement with your content.

RankMonsters is a Google Ad Grant Certified Professional Agency

RankMonsters is a Google Ad Grant Certified Professional Agency

Our team at RankMonsters is proud to announce that we’re now listed as Google Ad Grant Certified Professionals. As one of the first agencies to be included in this program, we’re very excited to continue our work with both the Ad Grants team at Google and with nonprofits around North America and beyond.

 

According to Google, the goal of the Certified Professionals Community is to “enhance the Ad Grants experience for professionals and Grantees alike.” Google recognizes that there are many challenges for nonprofits when it comes to understanding the Google Ads platform and managing the Ad Grant. Through this initiative, nonprofits will be able to find trustworthy agencies and partners to help apply for and manage their Ad Grants.

When you partner with RankMonsters to manage your Google Ad Grant, you get an experienced and engaged partner to help with every aspect of your Grant account. We’ve worked with nonprofits across the US and Canada of every type and size, from single-person organizations to large museums and libraries.

Here are a few of the benefits you can see when you work with RankMonsters to manage your Google Ad Grant:

  • Fast Approval – If you don’t have the Grant yet, our team can help you get approved quickly and without unnecessary delays.
  • Free Applications – We will help your nonprofit apply for the Google Ad Grant for no charge and with no obligation to use our management services.
  • Experienced Management – Our team has years of experience managing both standard Google Ads campaigns and Ad Grant accounts. We can recognize issues before they become problems, and help respond to and solve them fast.
  • Full Reporting – Every month you get a complete and detailed report of your campaign’s performance and progress.
  • No Strings – Our goal is to help your nonprofit fulfill its mission. Because of that, all of our services are straightforward and can be cancelled any time.

If you’re interested in partnering with us to apply for or manage your Google Ad Grant, simply fill out the form on our website or give us a call at (405) 605-8218 today. We’re ready to help your organization take the next steps toward online success!

Google Makes the Switch To HTTPS Mandatory

Google Makes the Switch To HTTPS Mandatory

Take a quick look at your website’s URL. Do you see a little green lock and the word “Secure” next to it? If you do, congratulations – you’re on the right side of technology history. But if you don’t see that lock, you need to be aware of Google’s latest mandatory change. Starting in July 2018, Google will begin marking all sites that aren’t using HTTPS as “Not Secure.” Additionally, you could start to be penalized in organic rankings. So what do you need to do?

A Quick Primer on HTTP and HTTPS

For many years, HTTP – or HyperText Transfer Protocol – was the default way information was transmitted across the web. HTTP allows computers to talk to each other and share information in a standardized way. Any time you enter an address in your web browser, click on a link, or submit your password to a website, you’re actually making an HTTP request to another computer somewhere in the world. The content of your request, and the response you get from the other computer, determines what comes up on your screen.

The problem with this system is that it wasn’t built with the modern Internet in mind. Today, people do all kind of sensitive and personal things online. This includes transferring money, writing confidential emails, managing medical information and more. But HTTP doesn’t keep any of this information private. It’s possible to extract sensitive data like passwords, credit card details, and other personal info when you communicate with a website over HTTP.

This is the problem HTTPS solves. HTTPS – HyperText Transfer Protocol Secure – uses encryption to scramble information transmitted between computers over the Internet. When a website uses HTTPS, you can feel safe entering your password, financial details, or other personal information. Everything is protected at all points between your computer and the one you’re communicating with.

Google is pushing for more sites to use HTTPS to protect both standard users and websites. Additionally, HTTPS benefits you by allowing you to use new features on your website, like allowing users to take and send pictures directly or requesting a user’s location.

How Can I Get HTTPS on My Website?

To have your website marked as Secure, the first step is to purchase and install an SSL certificiate. SSL certificates are available from a wide range of vendors and authorities. However, finding a trustworthy one and installing it on your site can be complicated. You might not have much experience managing your website’s hosting and services. In this case we recommend reaching out to your webmaster or hosting provider for help.

After you have the certificate, you’ll also need to redirect your old, non-HTTPS website to your new secure site. You can use 301 Redirects on your site to automatically send visitors to secure pages. Setting up 301 redirects isn’t too complicated, but it can be time-consuming, especially on larger sites. Again, a good webmaster can help you handle this task and ensure your site is set up correctly.

Alternatively, you can work with a dedicated partner like RankMonsters. At our agency, we provide website hosting, SSL certificate setup, and website optimization packages for all types of businesses and organizations. This includes setting up HTTPS, making sure all your pages are redirected, and keeping your site up-to-date and optimized. We can help your site manage the transition from HTTP to HTTPS smoothly and professionally. Plus, we’re always happy to answer questions and to help you get results.

If you want to learn more about helping your website perform better, contact RankMonsters today at (405) 605-8218. Or, you can fill out our form to request more information. We’re looking forward to helping you succeed online, so contact us today!

Google for Nonprofits Membership

Google for Nonprofits Membership

Nonprofit organizations have access to many special tools and opportunities, but one of the biggest is Google for Nonprofits. This Google program gives your organization access to several unique offerings. With a Google for Nonprofits membership your organization can apply for an Adwords Grant, use G Suite for Nonprofits and more. Learn more about the different programs and opportunities available as part of your Google for Nonprofits membership, then let us help you sign up and put those tools to good use.

Google for Nonprofits

Google for Nonprofits Tools and Offerings

When you enroll your organization in Google for Nonprofits, you get access to several special offerings straight from Google. Here are a few of the opportunities that are open to you through Google for Nonprofits.

G Suite for Nonprofits

G Suite is Google’s site management tool for websites. It allows you to set up email, share documents, and keep track of appointments to help your organization run more smoothly. G Suite for Nonprofits available for free as part of your Google for Nonprofits membership.

Google Ad Grants

The Google Ad Grant gives participating organizations access to up to $10,000 in in-kind advertising credit on Google Adwords. This allows you to advertise your organization and services on Google to perform outreach, solicit donations and connect with clients.

YouTube Nonprofit Program

The YouTube Nonprofit Program gives nonprofits access to special tools and production capabilities for YouTube videos and advertising, including the ability to solicit donations directly through your videos and access special video production spaces at no cost.

Google One Today

Google One Today is Google’s fundraising and donation platform for nonprofits. One Today allows you to receive donations without transaction fees, send receipts automatically, and share your campaigns through email, social media, and in the One Today app.

Google Earth Outreach

Google Earth Outreach allows your organization to access special nonprofit tools for Google Earth, including access to the Premium Google Maps API and up to one million free maps credits for publicly accessible websites.

Google for Nonprofits, and the programs offered as part of a Google for Nonprofits membership, are free programs offered by Google to eligible nonprofit organizations. RankMonsters works to help nonprofits manage and maximize these programs to improve their results.

Qualifications

To be eligible for the Google for Nonprofits program, your organization must:

  • Currently be a registered nonprofit holding 501(c)(3) status
  • Be registered with TechSoup
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
    • Not discriminating on any unlawful basis in either hiring/employment practices or in the administration of programs and services.
    • Not discriminating on the basis of sexual orientation or gender identity in hiring/employment practices.
    • Agreement that the donation will not negatively impact Google’s current or future ability to do business with your organization.
    • Agreement that the donation will not be used to corruptly influence any government official to obtain or retain business or any improper advantage.

Please note that the following organizations are not eligible:

  • Governmental entities and organizations.
  • Hospitals and health care organizations.
  • Schools, childcare centers, academic institutions, and universities (however, philanthropic arms of educational organizations are eligible).

For more information about organization eligibility and guidelines, you can visit the Google for Nonprofits Eligibility page.

How Can I Get Started?

To get started with Google for Nonprofits, you can do one of the following:

Visit the Google for Nonprofits enrollment page and follow the instructions provided. You will need to follow Google’s qualification and eligibility guidelines and ensure your account is set up correctly before you activate any products through Google.

Alternatively, you can complete this form on our website to get started. We will need the following information for your Google for Nonprofit Membership Application:

  • EIN Number
  • TechSoup validation token – If you do not have a TechSoup account or are not sure, we will walk you through creating one or gaining access to it.
  • Information about your organization and your goals for Internet Marketing (for instance, who your organization is trying to target or reach and why).

RankMonsters does not charge a fee to apply for the Google for Nonprofits Membership on your behalf, but we do charge a monthly management fee if you choose to enroll in one of our nonprofit management programs. If you would like to learn more about the available packages and programs we offer, take a look at our services page.

Why RankMonsters?

RankMonsters is a full-service Internet Marketing Company that specializes in administering the Google Adwords Grant for nonprofit clients. We are passionate about working with charitable organizations and helping them succeed online.

The RankMonsters team has years of experience applying for and managing nonprofit-focused marketing campaigns. We can help you avoid getting denied or rejected, and we can appeal suspensions or rejections from the past. We have studied the requirements and guidelines for the programs carefully and can ensure your accounts are set up the right way.

If you’re ready to get started, visit our services page today to choose the level of service and interaction that is right for you. You can also call us at (405) 605-8218 to learn more or ask questions, or visit us on Facebook to see recent stories and updates!

How Nonprofits Can Use Google’s New Text Message Ad Extension

How Nonprofits Can Use Google’s New Text Message Ad Extension

Recently Google announced a new extension for Adwords customers to use in text ads: click-to-message. Much like the popular click-to-call extension, the message extension is a mobile-only ad extension that allows people to directly contact you through your Adwords advertisements, without needing to visit your website.

The possibilities for the new messaging extension are huge, especially for nonprofits hoping to connect with younger, mobile-savvy audiences. What makes this new extension so special? Keep reading to find out.

What Is the Message Extension?

The new click-to-message extension is one of many ad extensions that users can add to their text ads on Google’s Adwords advertising platform. There are several types of ad extensions, including ones that add your business’ address to your ad or display multiple links to your site. However, they all have the same goal: Get more people to click on your ad.

The message extension works similarly to Google’s call extension. Underneath your ad will be an option to send a text message to get in touch with someone at your business. When a user clicks on this option, they will automatically be taken to their messaging app where they can send you a text as usual.

Organizations using the message extension also have the opportunity to write a “suggested” text for people who click on their ad. This text will automatically appear in the text entry field when the message app opens, though users will be free to edit it as they wish. This suggested text can give you a good way to connect with potential clients before the conversation even begins by anticipating their needs and focusing your message around them.

Why Is the Message Extension Good for Nonprofits?

Nonprofits stand in a position to make especially good use of the message extension. Some of the biggest ways the message extension benefits nonprofit organizations are:

Audience Reach

One of the biggest benefits of this extension is how it allows nonprofits to connect to a younger, mobile-focused audience. For instance, a nonprofit pregnancy center focused on helping women in crisis pregnancies can use this extension to connect easily with teens and younger women who are more likely to use a smartphone instead of a computer or laptop.

Convenience

Another benefit of this extension is convenience. With a call extension, you need to make sure someone is available to answer calls and talk to clients. In contrast, text messaging allows one person to handle several client conversations at once, and to respond to messages as they come in without worrying about putting people on hold.

Privacy

Text messages are also beneficial because many people are more comfortable with the relatively private and removed nature of text messages versus more intimate phone conversations. For clients requesting services or help from your organization, texting might be a more private and comfortable way for them to communicate.

Cost

Like all of Google’s ad extensions, the message extension doesn’t have any additional cost beyond a regular Adwords ad. That means if you’re already paying for Adwords – or if you make use of a Google Grant to get free advertising on the platform – you won’t see any additional costs from making use of this new feature.

Record Keeping

Finally, text messages have the benefit of creating an immediate record of all information in a conversation. With phone calls you have to be sure to have good record-keeping practices in place, but texts allow you to refer back to earlier messages easily. That means you can focus on the conversation itself rather than on taking notes.

How To Set Up the Message Extension

If you’re interested in setting up message extensions in your Adwords account, simply follow the steps outlined in Google’s Adwords Support Pages. If you need additional help or advice in setting up your message extension, or you don’t have an Adwords account yet, you can also contact us for help.

  • The phone number used for receiving text messages from clients must connect to your business or organization or to a representative of your organization. You can’t direct text messages to a third party or external service.
  • You must respond in a timely and appropriate manner – no excessive delays. Also, once someone texts you, that doesn’t give you license to send them promotional or unrelated text messages afterward.
  • Finally, you aren’t allowed to ask for any financial information or any government-issued identification data in text messages. If you want to take donations or get detailed data about your clients, you’ll need to talk over the phone or set up a secure system on your website.

Learn More About Nonprofit Advertising

If you want to use Adwords and other online advertising to help your organization succeed online, contact RankMonsters today. We specialize in working with 501(c)(3) organizations who want to reach more customers and clients online. Contact us today to learn about how your organization can make use of Adwords and qualify for a grant worth $10,000 per month in free advertising from Google.

Why Your Organization Should Work with a Google Certified Partner

Why Your Organization Should Work with a Google Certified Partner

Google Adwords is a great way to raise awareness for your organization, but it can be hard to get the most out of online advertising unless you have years of experience. Because of this, many organizations trust online advertising agencies to manage their Adwords accounts. But how do you know you’re working with an agency that can bring you results?

Female worker analyzing financial results with the help of a digital pad

One option is to work with a Google Certified Partner. Certified Partners are agencies that have met requirements set by Google to ensure the quality of their services and results. There are several reasons you may want to consider working with a Certified Partner agency for your online advertising.

What Is an Adwords Certified Partner?

Google Certified Partner agency must meet the following requirements:

  • They must have at least one account manager who has passed two or more Google Certification exams.
  • They need to have managed a minimum Adwords spend of $10,000 over the last 90 days.
  • They must have actively managed campaigns for 60 out of the last 90 days.

This ensures that your Adwords agency is experienced and knowledgeable about managing Adwords accounts.

In addition, Google also monitors the accounts of Certified Partners to ensure they meet the best practices for Adwords accounts. If an agency doesn’t follow these best practices, their certification can be revoked – so you know a certified agency follows them. These best practices ensure you get a good return on your advertising budget and that your ads are managed properly.

Certified Partners Have a Wide Knowledge Base

Along with knowledge of best practices, Google Certified Partner agencies are also well-versed in all the features and tools Adwords offers to boost campaign performance. This includes the use of features and techniques like negative keywords, ad extensions, keyword match types, ad testing, and ad scheduling.

Along with how to use these tools, Certified Partners also understand when (and when not) to use them. For example, nonprofit clients who advertise through the Google Adwords Grant won’t need to use negative keywords or match types the same way a regular business will. Knowing the differences between account types and how those differences affect your campaign needs is important, and Certified Partners bring that experience from the start.

Certification Assures Customer Service

When an agency applies to become a Google Certified Partner, they submit all of their account data to Google for review. Only agencies with high overall performance and quality metrics are allowed to become Certified Partners. Some of the metrics Google reviews are:

  • Account-level Quality Scores: Quality Score is a metric designed by Google to measure the overall performance of ads and keywords. Higher quality scores earn advertisements lower costs per click (CPC) and better visibility. Google reviews the quality scores of all accounts an agency manages when reviewing them for Certified Partner status.
  • Conversion Rates – For accounts with goals and conversions set up, Google monitors conversion rates to judge the quality of traffic an agency sends to their clients’ sites. Higher conversion rates indicate higher quality and better performance.
  • Client Retention – If an agency has high client churn or turnover, this can be an indicator they aren’t providing the service that clients want. Google looks at client retention rates to see how well an agency performs with clients overall.

Get Access to New Features

Another benefit of working with a Certified Partner agency is they have access to beta features which non-certified agencies cannot use. Sometimes these beta features are released to Certified Partners more than a year before they are released to the general public.

Google also monitors Certified Partner accounts using these tools and features to ensure they are used to maximize ROI and performance. By monitoring the ways Certified Partners test and use tools, Google gets data on how to improve their offerings and ensures their partner agencies are helping clients succeed.

When you work with a Certified Partner agency, your account gets access to all of these beta features as well. That means you won’t be left behind by competitors who have access to these new tools – and you’ll get a concrete advantage over the competitors who don’t.

Receive Help Directly from Google

Once a Certified Partner agency reaches a certain total account spend, they get access to their own Google Representatives who can help resolve issues and provide answers to questions. This means you won’t have to wait in line to hear back from Google when you have a problem – your agency can simply contact their Google Rep and get answers fast.

In addition, Google gives Certified Partners access to training and tools that other Adwords customers don’t receive. In many cases Google Reps even help Certified Partner agencies with optimization advice and tips to ensure accounts are performing at their best. In short, Google invests heavily in ensuring Certified Partners provide the best Adwords experience possible. This in turn helps the agencies bring in more clients and provide great service.

Work with a Certified Partner Agency Today

If you want to ensure your online advertising succeeds, give RankMonsters a call. As a Google Certified Partner, we have the experience, tools, and knowledge to create and manage a successful online advertising campaign. Call (405) 605-8218 today, or visit us on Facebook to get more tips for succeeding online.