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The Impact Of Google My Business Posts In 2020

The Impact Of Google My Business Posts In 2020

Google My Business

 

The world of marketing within Google is constantly evolving to provide the highest quality content for those looking for solutions to their problem and or trying to find a particular service. What worked last week may not have the same impact and what didn’t work so well last week may now be the go-to technique. This is why it’s so important to get your message and content out in front of searchers at the right time and place. Google My Business is one of the ways Google gets that content out there. It’s an amazing tool, but are you using it to optimize your outreach?

 

What Is a Google My Business Post?

 

A Google My Business (GMB) post is a social post that will appear in local searches and on Google Maps. It should contain a photo, a few sentences explaining a service you provide, and end with a strong call to action. In the example above, you will see a “Learn More” button at the bottom of the post that will direct potential customers to a landing page on your website that will help answer their questions or provide an opportunity for a conversion. Other options include “Get Directions” or “Call Now” buttons.

These posts stay visible for seven days after posting, after which Google will view it as old content and not feature it. This is why it’s important to post a new listing every week and keep your GMB profile up to date at all times (not just your posts, but also your hours, address and contact info). Doing all of this tells Google and your customers that your information is up to date and can be trusted. But not only does this show Google that you can be trusted; it also opens the door to local SEO.

Google My Business & Local SEO

When it comes to creating an image for your local business, you’re gonna need to invest in some local SEO. That’s the great thing about Google My Business: Google has created a simple and clean process for doing just that. By doing everything mentioned above you create for yourself a local online image without having to pour time and money into marketing and branding.

 

If you look at the screenshot above you can use GMB postings to boost your online visbility. By simply taking care of your GMB profile, your company can pop up whenever someone is looking for a service you provide.

Competition

If you’re worried about competition on Google My Business, then I’ve got some great news: you may not have much.

 

As you can see, 40.4% of businesses are failing to utilize their GMB profile. 42.1% have made at least one post, and then we have 17.5% of companies that are keeping up with their profile on a regular basis. This data, courtesy of MOZ, shows it may be easier to outrank your competitors than you think.

Google’s Local 3-Pack

Another great perk to taking care of your GMB profile is that you can end up in Google’s Local 3-Pack. Not sure what that means? Well, when you end up searching for a particular item or service, Google will compile three businesses in your immediate area that provide just what you need, as shown below.

Google My Business

 

The great thing about this is that you don’t have to pour your money into paid advertising. The Local 3-Pack allows you to pop up above Google’s top ten ranking sites right beneath the paid ads.

In Summary

Every business owner wants to provide their services to as many people as they can, whether we are talking about the latest addition to your menu, the newest fashion trend, or providing medical or legal services to your local community. GMB posts are a great way to increase local visibility and boost your organic traffic. When people respond positively to your post, it shows Google that you have relevant content that engages users. Over time, this technique, along with solid SEO practices, can allow your company to climb the Google rankings!

How RankMonsters Can Help

If you’re looking for help when it comes to local SEO or simply need help laying out an SEO strategy, RankMonsters can help with all of your SEO needs. Reach out today to learn more about our local citation services. Give us a call at 405.605.8218! We’d love to meet with you.

How to Increase Site Visibility in the New Year

How to Increase Site Visibility in the New Year

A new year is right around the corner, and you probably want to increase your business’s revenue over the next 12 months. One of the best ways to grow your sales is to improve your presence online. GE Capital found in a study that 81% of consumers research products and services online before buying. If your website doesn’t show up in their searches, they won’t consider your business.

Fortunately, there are some things you can do to improve your website’s visibility and get more notice, and more sales, from your website. They make take some time and some effort to do, but you’ll definitely see the benefit if you do them right. So let’s learn how to increase site visibility in the New Year.

 

 

Build Out Your Site – More Pages, More Content

One of the best ways to get more visibility online is to make sure your site is worth visiting in the first place. Building out your site with more content is a great way to ensure your site is meeting the needs and desires of customers.

Instead of a website with a single page, break down your site into multiple pages with their own topic or theme. For instance, your website’s home page should be a general introduction to your business, while your “About” page can be a more detailed history of you or your work. Other good ideas are product pages for the different products or services you offer; a contact information page that includes a map of your location; or a page that gives the answers to frequently-asked customer questions.

In general, the more pages and the more content your site has, the better it will rank on Google and other search engines. Note that you shouldn’t create irrelevant or meaningless content – only create new pages or new text when you have something real to say. If you want some ideas on how to create deep, meaningful content for your site, check out our blog post on content creation.

Start Blogging More

Along with adding information on new pages, another way to create content and engage your customers is through blogging. You might think of a blog as an online journal, but it’s much more. Used properly, blogs are a great way to increase your online visibility and establish yourself as an authority in your niche.

Unfortunately for new bloggers, there is a lot of conflicting information on the web about what makes a blog good versus bad. Information about word count, image placement, posting frequency, and post structure can frustrate even seasoned writers. However, all blogging advice centers on one major point: your blogs have to be useful to readers.

A good blog post either answers a question or presents new or useful information about your business to the reader. For instance, a service company like a roofer or plumber might blog about new products or even make posts about specific projects. A retailer might do reviews of their goods or talk about new product releases. A craft store could feature projects they made with their own products. Every niche has an interesting way to feature the business – you just have to find yours and explore it, then write it up for others to see and share.

Your ultimate goal with your blog should be to add value. This refers to both adding value to your site and adding value to your readers. Create something valuable and it will have a much higher chance of achieving visibility and success.

Engage with Followers & Customers

Social media has changed the way websites do business. It’s not enough to offer a good product. You also have to be responsive to people talking to you, or about you, online. Social media platforms like Twitter, Facebook, LinkedIn and Google Plus are great ways to interact with your customers. However, you do have to tread lightly.

Your first goal should be to create profiles or pages on social media networks and build your profiles. Add pictures, company information, and other details until your profile is not just complete but comprehensive and attractive.

Once you’ve built your profiles, it’s time to start engaging with customers. The best way to do this is to cultivate a presence on social media profiles by using them regularly. Post your blog posts and any other relevant content to your Facebook, Twitter, and other profiles. Don’t use them as personal spaces – keep your posts tied to your business as much as possible.

Another way to build interactions with customers on social media is to run promotions or contests through these profiles. You’ve probably seen business offering gift cards or special deals for people who like their posts or follow them on Twitter or Facebook. There’s a reason these promotions are common – they work. Every time you get your audience to engage with you online, you build it out a little bigger. Over time (and with plenty of regular curation) you’ll find yourself with a large and attentive audience.

Get Reviews

Besides social media profiles, online listing sites like Yelp, Google Maps, Foursquare and Angie’s List are one of the largest ways customers get information about companies online. These sites let you build your own profiles, but they also collect info from customers in the form of reviews. More importantly, though, these review scores then show up on search result pages on Google and Bing. A business with lots of four- and five-star reviews looks much more trustworthy than one with one-star reviews or no reviews at all.

The first step to getting reviews online is to build out your local citation profiles. There are plenty of sites that offer reviews for businesses. Some of the biggest are the ones we already mentioned. Yelp, Google Google My Business, and Angie’s List are big players, as are directory sites like Yellowpages.com. You’ll need to claim your business profile and build it out much the same way as you did your social media profiles before. You can learn more about local SEO and profiles in our blog post about local SEO and reviews.

Getting reviews from customers can be tougher, especially if you’re in a competitive niche. It helps to link your local profiles to your main site so that customers know where to go to leave you a review. You can also send out requests to review your services to previous customers if you collect their emails or phone numbers during business.

One tactic to shy away from, however, is incentivizing reviews. Unlike promotions on social media, offering incentives (like coupons or discounts) in exchange for a review is against the terms of service for some sites. If you do want to offer review incentives, make sure you read over the TOS carefully and ensure you’re not doing something that could land you in hot water.

Make Sure Your Site is Search-Engine Friendly

Even with all the social presence and content in the world, some sites still won’t rank well online. That’s because they are set up in a way that search engines have trouble reading them or fitting them into their algorithms. If you want your site to rank well, you have to set it up properly from a technical standpoint.

We often call this process “On-site Search Engine Optimization.” By optimizing your site for search engines, you make it more likely that the engine’s algorithms can index it properly. The search engine can then direct more queries to your site, resulting in more traffic for you.

On-site SEO is a big field, and most of it is pretty technical. However, there are some things that even a layperson can handle so long as they have access to their website’s back end. These things include:

  • Title tags under 65 characters for every page, preferably with a keyword or key phrase included.
  • Meta descriptions under 155 characters for every page, preferably with a keyword or key phrase included.
  • The use of heading (H1, H2, etc) tags on your pages in descending order.
  • Worthwhile content on every page, preferably at least 400 words.
  • Title tags and alt tags on every image on your site.
  • A variety of your important keywords in your content – but don’t overdo it!

Another important part of making your site search-engine friendly is optimizing it for mobile visitors alongside desktop traffic. To learn more about how to make your site mobile-capable, read our recent blog post about mobile websites.

Research Your Competitors

Becoming more visible online doesn’t just mean doing well – it often means doing better than your competition. To secure the top spots on search engines and get more visitors to your site, you should take a look at what your competitors are doing and then do your best to beat them at their own game.

There are plenty of tools and sites that let you snoop on your competition to see their online strategies. For instance, the Open Site Explorer is a great free tool that allows you to get the lowdown on some of your competitors’ activities including where they get links from and how they structure their pages.

You’ll also want to look at other factors like the amount of information they put on their site so you know what customers are responding to. Pricing details, product information, and other services are all areas to pay attention to. Don’t restructure your whole site to mirror your rivals, but keep an eye on what works for them to get an idea of what might work for you.

Put Users Ahead of Search Engines

Above all else, it’s important to make your site usable for the people that matter – your customers. Many business owners get caught up in designing a site to compete in search engine results without thinking about how people will actually use it. This is a sure road to problems. Your top goal should be making a site that is easy to navigate and full of useful, easy-to-understand information.

Now You Can Increase Site Visibility!

Sound like a lot of work? You’re not wrong. That said, you don’t have to do it all yourself. A skilled SEO partner like RankMonsters can perform the vast majority of this work on your behalf, letting you concentrate on what you do best – running your business. We’ve helped dozens of Oklahoma businesses achieve more visibility and more revenue from their websites. Why not make your site the next one?

 

Taking Control of Your Local SEO Presence Online

Taking Control of Your Local SEO Presence Online

When most businesses think about search engine optimization, their thinking revolves around big concepts: link building, page structure, content with strong keywords. And of course, these areas of focus can lead to big gains in organic search engine rankings. But unless you’re a huge business with a national client base, organic search results shouldn’t be your only concern. You also need to think about your local SEO presence – getting noticed within your city or local area. So lets dive into learn how you can take control of your local SEO presence online.

 

Local SEO

So what does it mean to take control of your local SEO presence? Local SEO is similar in many ways to SEO as a whole. A good bit of it revolves around creating strong content, having a well-organized page, and getting good links from other respectable websites. But beyond that, local SEO adds several additional criteria that will get you more attention within your specific city.

A few of the most important pieces of taking control of your local SEO presence, beyond content creation and link building, are given below.

Creating a Business Listing

If your business isn’t visible on Google Maps or Bing Maps, Google My Business, Facebook, Yelp, or other sites with a location-based component. You’re never going to get more visibility within your target market. Lucky for you, every business with a physical address is able to claim a free listing on Google Maps, and from there it’s a simple matter of building profiles and making sure your business information – address, phone number, website – matches across sites. This is one of the biggest and easiest step in taking control of your local SEO presence.

Get Local Citations

Once you have your business listed, you need to get it cited. A citation is kind of like a mention; it doesn’t have to be a link back to your site. Instead, it just has to include information like your business’s name and address, phone number, or other identifying details. If you can get your business listed on local directory sites like YellowPages.com or a local chamber of commerce website, those listings will count as citations that increase your overall local visibility.

Reviews, Shares, and Online Buzz

Another way you can take advantage of your Google My Business page, Yelp listing, or Bing Places for Business page is by having satisfied customers post reviews to your pages. If your customers seem reasonably happy, ask them to write a review for you when you’re near to finishing your work with them. Or for restaurants and services, place your website addresses prominently in your location, so people can log on with their phones or tablets and write a quick review as they sip their coffee.

Double-Check Your Data

Unbeknownst to many website operators, Google and other search engines actually penalize your local listing if the information on your website doesn’t match that on your local listing pages. Make sure your website has your address, phone number, city and state, and any other identifying information listed in the same format across every page (and as text, not an image file). Then, make sure that the information there is the same as it is on Google or Bing. If it doesn’t match, your rank will go down.

Post!

One of the best ways to make your local listing more visible is by actually using it. Post links to your blogs or photos, publish updates, and generally stay active with your Google My Business page and social media accounts. If you routinely post quality content, search engines will take notice and boost your rank accordingly. To learn more about Google My Business is you can click here.

How RankMonsters Can Help With Your Local SEO Presence

There are other ways to achieve local SEO success, but these methods are some of the most tested and trustworthy ways to gain exposure and take control of your local SEO presence. Of course, if you need more help getting your business noticed online, you can always talk to us at RankMonsters for advice Just give us a call at 405.605.8218.