What is Google Ad Grants?

Jan 5, 2024 | Google Ad Grants

Getting Started: Ad Grants Overview

Google Ad Grants is a program by Google, offering eligible 501(c)(3) nonprofits free advertising on Google’s search engine results pages (SERPs) to reach wider audiences. It provides significant in-kind advertising credits, enabling nonprofits to run text-based ads promoting their missions, programs, and initiatives. Ad Grants offers access to $10,000 per month in free advertising through Google Ads, connecting people with causes since 2003.

  • Google Ad Grants work just like standard search advertising: displaying text ads alongside search results when people are using Google to learn, to find, to donate, and to connect with your organization and your mission.
  • Google Ad Grants extends the power of search advertising to eligible 501(c)3 nonprofits at no cost. With $10,000 per month in free Google advertising, nonprofits can create meaningful ads to connect with target audiences in a relevant, actionable, and measurable way.
  • Google Ad Grants are governed by a distinct set of program policies and guidelines designed to uphold quality standards and foster valuable connections between people and nonprofits.

Ad Grants Eligibility

To qualify for the Ad Grants program, organizations must:

  • Meet the country-specific requirements for nonprofits
  • Apply for and receive approval from the Google for Nonprofits program
  • Maintain a high-quality website with substantial content showcasing the organization’s mission

Learn more about eligibility requirements.

How to Apply for Google Ad Grants

To apply for Google Ad Grants:

  1. Register with TechSoup. Once completed, proceed to register with Google for Nonprofits and follow the application process.
  2. If you are utilizing our management services, we will manage the application process and account setup for your organization. We boast a 100% success rate in securing approvals for nonprofits.

Strategies for Google Ad Grants Success

Unlock the full potential of Google Ad Grants by actively managing and optimizing your advertising campaigns. Through careful refinement of keyword selection, ad copy, and landing pages, you can significantly enhance click-through rates, conversions, and overall effectiveness.

Google Ad Grants offers a valuable opportunity for nonprofits like yours to harness the power of online advertising, reaching broader audiences and furthering your cause to drive positive social impact.

For inquiries about Google Ad Grants or our management services, please email us at sales@rankmonsters.org.

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