The world of marketing within Google is constantly evolving to provide the highest quality content for those looking for solutions to their problem and or trying to find a particular service. What worked last week may not have the same impact and what didn’t work so well last week may now be the go-to technique. This is why it’s so important to get your message and content out in front of searchers at the right time and place. Google My Business is one of the ways Google gets that content out there. It’s an amazing tool, but are you using it to optimize your outreach?
What Is a Google My Business Post?
A Google My Business (GMB) post is a social post that will appear in local searches and on Google Maps. It should contain a photo, a few sentences explaining a service you provide, and end with a strong call to action. In the example above, you will see a “Learn More” button at the bottom of the post that will direct potential customers to a landing page on your website that will help answer their questions or provide an opportunity for a conversion. Other options include “Get Directions” or “Call Now” buttons.
These posts stay visible for seven days after posting, after which Google will view it as old content and not feature it. This is why it’s important to post a new listing every week and keep your GMB profile up to date at all times (not just your posts, but also your hours, address and contact info). Doing all of this tells Google and your customers that your information is up to date and can be trusted. But not only does this show Google that you can be trusted; it also opens the door to local SEO.
Google My Business & Local SEO
When it comes to creating an image for your local business, you’re gonna need to invest in some local SEO. That’s the great thing about Google My Business: Google has created a simple and clean process for doing just that. By doing everything mentioned above you create for yourself a local online image without having to pour time and money into marketing and branding.
If you look at the screenshot above you can use GMB postings to boost your online visbility. By simply taking care of your GMB profile, your company can pop up whenever someone is looking for a service you provide.
If you’re worried about competition on Google My Business, then I’ve got some great news: you may not have much.
As you can see, 40.4% of businesses are failing to utilize their GMB profile. 42.1% have made at least one post, and then we have 17.5% of companies that are keeping up with their profile on a regular basis. This data, courtesy of MOZ, shows it may be easier to outrank your competitors than you think.
Google’s Local 3-Pack
Another great perk to taking care of your GMB profile is that you can end up in Google’s Local 3-Pack. Not sure what that means? Well, when you end up searching for a particular item or service, Google will compile three businesses in your immediate area that provide just what you need, as shown below.
The great thing about this is that you don’t have to pour your money into paid advertising. The Local 3-Pack allows you to pop up above Google’s top ten ranking sites right beneath the paid ads.
Every business owner wants to provide their services to as many people as they can, whether we are talking about the latest addition to your menu, the newest fashion trend, or providing medical or legal services to your local community. GMB posts are a great way to increase local visibility and boost your organic traffic. When people respond positively to your post, it shows Google that you have relevant content that engages users. Over time, this technique, along with solid SEO practices, can allow your company to climb the Google rankings!
How RankMonsters Can Help
If you’re looking for help when it comes to local SEO or simply need help laying out an SEO strategy, RankMonsters can help with all of your SEO needs. Reach out today to learn more about our local citation services. Give us a call at 405.605.8218! We’d love to meet with you.