405.605.8218

$10,000 per month in Google Ads

Google Ad Grants Management

Ad Grants Management

ABOUT AD GRANTS

Impact YOUR Mission
Using Google Ad Grants

As part of the Google for Nonprofits initiative, you may be eligible for Google Ad Grants if your organization is a registered 501(c)(3). This special program gives nonprofit organizations access to $10,000 monthly in free ads. That’s $329 in ad spend per day to Impact YOUR Mission!

Yes! You can use Ad Grants to increase donations and sponsorships.

– Contact us to find out how we help our customers raise thousands of dollars per month using Google Ad Grants.

Google Ad Grants History

History

The Google Ad Grants program has been serving nonprofits since 2003 and has awarded over 115K+ Ad Grant accounts since its conception.

How Ad Grants Works

How it works

Google Ad Grants work just like standard search advertising by displaying text ads alongside search results when people are using Google to learn, to find, to donate and to connect with your not-for-profit organization.

Google Ad Grants Features

Extended features

Google Ad Grants extends the power of search advertising to eligible 501(c)(3) nonprofits at no cost. With up to $10,000 per month in free Google advertising, nonprofits can benefit from professional ad campaigns to connect with their target audiences.

Google Ad Grants Policies

Program policies

Google Ad Grants are governed by a distinct set of program policies and guidelines designed to uphold quality standards and foster valuable connections between people and nonprofits. This is part of the reason why your organization should work with a Certified Agency like ours to maintain your Ad Grant.

Getting Started with Ad Grants Manangemet

1st Step: Sign Up for Monster Launch

Monster Launch: Expert Ad Grants Customization

$1,499 one-time fee

If you want to work with RankMonsters, our Monster Launch product is where you would start. Whether you already have Google Ad Grants or you have not yet applied for the grant, this service allows us to apply our expertise to your Ad Grants account and assess the next best steps for your campaign.

AD GRANTS ACCOUNT LIAISON

We will serve as your account liaison to Google. As a certified professional agency, we work directly with a specialized team at Google that specializes in Ad Grants. This helps to speed up the process when it comes to applications, getting approvals, and lifting suspensions.

AD GRANTS APPLICATION & APPROVAL
As Google Certified Partners, we’ll apply for a $10,000 monthly recurring grant on your behalf to use for Google Ads. 100% of everyone we’ve applied for has been approved. With Google Ad Grants, you can increase your website traffic by as much as 1,500+ targeted people monthly.

EXISTING ACCOUNT CLEANUP
If you already have Google Ad Grants, that’s great! This service is for accounts that already have a Google Ad Grant. This service includes working to lift suspensions, fixing errors in the account, identifying what is already working well, and making improvements wherever we can.

DISCOVERY MEETING

We will conduct a online video meeting with your team to review your website and discuss your organization’s goals in order to better inform our efforts when it comes to structuring your account.

This service is included in Monster Launch.

EXPERT ACCOUNT STRUCTURE

In order to get results with Google Ad Grants, your ad account must have a clear strategy and meaningful conversion tracking must be implemented. The account must also follow specific guidelines in order to continue to receive the Ad Grant each month. We will implement an expert ad account strategy and work with you to ensure a solid foundation is set in place for your campaign. We will structure your account and train your team based on the official program policies and eligibility requirements:

LANDING PAGES
We will review the pages on your website to see if we can use them as landing pages for your ads. Our goal is to identify 1-6 pages to use, as this will give us a good foundation to build your ad account around. We will make suggestions for your current pages and/or provide you with ideas for new pages. We can make the approved changes to your web pages ourselves or work with you and/or your webmaster to get the tasks completed.

WEBSITE REVIEW & USER EXPERIENCE
We are a team of SEO Experts, Web Developers and Ad Specialists. We will review your website and specifically pages that are being used for the ad campaign. We will make recommendations, create content as needed, and work with your team to make sure your website is meeting your goals.

KEYWORD RESEARCH
We will identify the ways in which people search for your organization so we can target them with highly relevant and compelling ads.

AD CREATION
Using our landing pages and keyword research, we will create 6 ad groups and ad copy specifically designed to reach your target audience. Your team will review, approve, and edit all ad copy before we publish it to your Google Ad Grants campaign. These ad groups are designed to create a strong foundation to build on as we start getting meaningful traction with your ad campaign.

GOOGLE ANALYTICS CONVERSION SETUP
We will work with you to identify meaningful conversions on your website, such as tracking form submissions, getting directions, links to your affiliate websites, etc. We can handle all of the coding that needs to be implemented or, if you prefer, walk you through doing it yourself. Ad Grants runs on a conversion-based bid structure, so creating meaningful conversions is mandatory for having a successful ad campaign.

This service is included in Monster Launch.

REAL-TIME REPORTING

REAL-TIME REPORTING

We will create a real-time report in Looker Studio that summarizes the performance of your campaigns. This report will include data from your Google Ads account as well as Google Analytics, showcasing your website as a whole and highlighting the specific details of your Google Ad Grants Campaign. Looker Studio is a free tool that you will be able to continue to use and customize beyond your relationship with RankMonsters.

This service is included in Monster Launch.

GOOGLE AD GRANTS TRAINING

We will provide your team with 1 hour of hands-on training. Training with an organization that is an expert at managing Ad Grants is a huge value. Our resources will save your team time and money and keep you from potentially losing your grant by getting your account suspended.

In 2018, we were one of the original 9 agencies selected by Google to participate in a year of training to learn how to maximize Ad Grants for grantees. We have continued our education to provide you with the knowledge and expertise to be successful in utilizing the grant. We will provide your team with two training sessions:

  1. The 1st 30 minute training session includes a complete overview of your Google Ad Grants account and reviewing Google’s documentation for maintaining Ad Grants compliance.
  2. The 2nd 30 minute training session is to answer questions that you may have as you start to get more familiar with and begin to manage your ad campaigns yourself.

These sessions have to be used within 6 months of us completing our Monster Launch services.

We will also provide you with a video overview of your account and the documentation needed to maintain your Ad Grant Campaign.

This service is included in Monster Launch.

ACCOUNT TRANSITION OR MONTHLY MANAGEMENT

After completing our Monster Launch product, you will be offered one of our monthly management packages. We would love to continue working with you, however, you are under no obligation to purchase monthly management from us. Our monthly package rates are $99, $399 and $699, depending on the level of service you are wanting.

If you choose to take over management of your account, all work completed and accounts created will be transitioned to your team. This will give you a structured ad account and a plan for success.

This service is included in Monster Launch.

NEXT STEP

Monthly Ad Grants Management

After completing Monster Launch, you will be offered one of our monthly management packages. We would love to continue working with you, however, you are under no obligation to purchase monthly management from us.

RankMonsters Products

Monster Maintenance

Eligibility $99/mo

We will maintain the eligibility requirements on your account so that you continue to receive the $10,000 grant each month. Your team will be responsible for creating ads, keywords and more. We will review your account to make sure there are no errors or issues that would get the grant suspended.

SERVICES

  • Maintain Ad Grants Eligibility
Monster Impact

Monster Impact

Ad Grants $399/mo

Ad Grants is part of the Google for Nonprofits initiative. This special program gives nonprofit organizations access to $10,000 monthly in free Google Ads. As one of the 45 certified agencies worldwide, you can be sure our work is high-quality and recognized by Google.

SERVICES

  • Maintain Ad Grants Eligibility
  • Ad Account Management
  • Account Support
  • Strategy Meetings
Monster Mission

Monster Mission

Ad Grants & SEO $999/mo
$699/mo

Best results! Monster Mission is our best seller and our comprehensive strategy for getting amazing results with meaningful conversions. This package includes Ad Grants Management and SEO services, allowing you to maximize your Ad Grant and improve your organic traffic.

SERVICES

  • Maintain Ad Grants Eligibility
  • Ad Account Management
  • Account Support
  • Strategy Meetings
  • Custom Conversion Tracking
  • Custom Reporting
  • On-Page SEO

Monthly Management Services

MAINTAIN ELIGIBILITY

The Google Ad Grants program has compliance requirements that must be met on a monthly basis in order to continue to be eligible for the grant. These requirements can change and new requirements are often introduced. We have many years of experience in dealing with Ad Grants requirements. We leverage this experience to maintain your eligibility and maximize the effectiveness of your ad campaign.

This service is included in Monster Maintenance, Monster Impact, and Monster Mission.

AD ACCOUNT MANAGEMENT

We will review your ad account on a regular basis to optimize performance and identify new opportunities for success.

WEBSITE REVIEW
On a quarterly basis, we will review your website to see if there are new pages and/or blog posts that we can use as landing pages to create new ads.
We will also provide suggestions on how to improve your visitors’ user experience on your site.

KEYWORD RESEARCH
On a monthly basis, we will identify new keyword opportunities. We do this by seeing which search terms you are getting the most visits from. We will either add the keywords to a current ad group or create a new ad group.

AD CREATION
Using your landing pages and our continued keyword research, we will create new ad groups as necessary. By having ad groups and ads that are in line with your brand awareness and conversion goals, the better the chances are that your campaign will perform well.

MONTHLY LANDING PAGES REVIEW
We will examine underperforming ad groups and determine if new landing pages need to be created or edited to improve quality score. Quality score is a rating system that Google uses to objectively grade each ad. A higher quality score generally translates into a lower average cost-per-click and more impressions in front of better quality leads. Quality score takes into account the relevancy of keyword targeting, ad copy, landing page experience, and much more.

This service is included in Monster Impact and Monster Mission.

ACCOUNT SUPPORT

Access to our support team at any time during business hours with 24 hour response times.

This service is included in Monster Impact and Monster Mission.

STRATEGY MEETINGS

We’ll schedule a quarterly meeting with your team to review campaign performance and answer any questions you may have, as well as discuss any optimizations we have identified that we believe could improve your Ad Grants campaign. We will also be checking in on a monthly basis and can schedule additional meetings if needed.

This service is included in Monster Impact and Monster Mission.

CUSTOM CONVERSION TRACKING

We will work with you to identify additional meaningful user actions on your website. These additional conversions are crucial for understanding the success of your campaigns and can be things like form submissions, tracking the number of donations to your organization, clicking on links to your affiliate websites, etc. We will handle all of the coding that needs to be implemented in order to get these conversions in place.

This service is included in Monster Mission.

CUSTOM REPORTING

Within your standard performance report, we will also pull in data from your organic traffic to blend with data from your PPC (Google Ads Grants) campaigns to help you understand where your web traffic is coming from and how those users interact with your website. This will ultimately lead to learning more about your audience, which will continue to help inform and guide our marketing strategy.

This service is included in Monster Mission.

ON-PAGE SEO

RankMonsters is an experienced SEO company, and we know how to get results. Our company started in 2011 as a dedicated SEO agency. We’ve created a SEO strategy that works – GUARANTEED!

SEO is the practice of making changes to a website to help it perform better in organic search results.

If your website is large and has many pages, we will complete on-page SEO on 5-10 pages per month and continue to work through your pages each month. We will prioritize the pages in order of importance to maximize results.

If your website needs more content, we will work with your team to create the content and get it added to your website.

On-Page SEO:

  • Make sure the parent and child pages flow in a logical order.
  • Internally link your pages to assist search engine crawlers.
  • Index your sitemap with search engines.
  • Fix broken links and 404s.
  • Optimize pages with relevant keywords and keyphrases.
  • Check and replace H1, H2 and lower headings for logical flow.
  • Optimize and alt tag website images.
  • Custom create meta descriptions.
  • Analyze and optimize URL slugs.
  • Optimize Schema where appropriate.
  • Create 301 redirects for outdated pages.
  • Combine pages with competing content for a more streamlined user experience.
  • Analyze and optimize SEO titles.
  • Seek out and create backlinks to relevant domains.
  • Be sure pages aren’t over-optimized (over-optimized pages get pushed down in rankings).
  • Update pages for E-E-A-T parameters.
  • Minify oversized .js and .css files.
  • Compress and optimize slow-loading images.
  • Work to minimize LCP (largest contentful paint) load times.
  • Work to minimize FIS (first input delay).
  • Work to minimize CLS (cumulative layout shift).
  • Keep pages in peak performance in line with Google standards.

This service is included in Monster Mission.

What would YOUR nonprofit do with $10,000 per month in Google Ads? Email us at sales@rankmonsters.org to ask a question or schedule a meeting.