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How to Increase Site Visibility in the New Year

How to Increase Site Visibility in the New Year

A new year is right around the corner, and you probably want to increase your business’s revenue over the next 12 months. One of the best ways to grow your sales is to improve your presence online. GE Capital found in a study that 81% of consumers research products and services online before buying. If your website doesn’t show up in their searches, they won’t consider your business.

Fortunately, there are some things you can do to improve your website’s visibility and get more notice, and more sales, from your website. They make take some time and some effort to do, but you’ll definitely see the benefit if you do them right. So lets learn how to increase site visibility in the New Year.

 

 

Build Out Your Site – More Pages, More Content

One of the best ways to get more visibility online is to make sure your site is worth visiting in the first place. Building out your site with more content is a great way to ensure your site is meeting the needs and desires of customers.

Instead of a website with a single page, break down your site into multiple pages with their own topic or theme. For instance, your website’s home page should be a general introduction to your business, while your “About” page can be a more detailed history of you or your work. Other good ideas are product pages for the different products or services you offer; a contact information page that includes a map of your location; or a page that gives the answers to frequently-asked customer questions.

In general, the more pages and the more content your site has, the better it will rank on Google and other search engines. Note that you shouldn’t create irrelevant or meaningless content – only create new pages or new text when you have something real to say. If you want some ideas on how to create deep, meaningful content for your site, check out our blog post on content creation.

Start Blogging More

Along with adding information on new pages, another way to create content and engage your customers is through blogging. You might think of a blog as an online journal, but it’s much more. Used properly, blogs are a great way to increase your online visibility and establish yourself as an authority in your niche.

Unfortunately for new bloggers, there is a lot of conflicting information on the web about what makes a blog good versus bad. Information about word count, image placement, posting frequency, and post structure can frustrate even seasoned writers. However, all blogging advice centers on one major point: your blogs have to be useful to readers.

A good blog post either answers a question or presents new or useful information about your business to the reader. For instance, a service company like a roofer or plumber might blog about new products or even make posts about specific projects. A retailer might do reviews of their goods or talk about new product releases. A craft store could feature projects they made with their own products. Every niche has an interesting way to feature the business – you just have to find yours and explore it, then write it up for others to see and share.

Your ultimate goal with your blog should be to add value. This refers to both adding value to your site and adding value to your readers. Create something valuable and it will have a much higher chance of achieving visibility and success.

Engage with Followers & Customers

Social media has changed the way websites do business. It’s not enough to offer a good product. You also have to be responsive to people talking to you, or about you, online. Social media platforms like Twitter, Facebook, LinkedIn and Google Plus are great ways to interact with your customers. However, you do have to tread lightly.

Your first goal should be to create profiles or pages on social media networks and build your profiles. Add pictures, company information, and other details until your profile is not just complete but comprehensive and attractive.

Once you’ve built your profiles, it’s time to start engaging with customers. The best way to do this is to cultivate a presence on social media profiles by using them regularly. Post your blog posts and any other relevant content to your Facebook, Twitter, and other profiles. Don’t use them as personal spaces – keep your posts tied to your business as much as possible.

Another way to build interactions with customers on social media is to run promotions or contests through these profiles. You’ve probably seen business offering gift cards or special deals for people who like their posts or follow them on Twitter or Facebook. There’s a reason these promotions are common – they work. Every time you get your audience to engage with you online, you build it out a little bigger. Over time (and with plenty of regular curation) you’ll find yourself with a large and attentive audience.

Get Reviews

Besides social media profiles, online listing sites like Yelp, Google Maps, Foursquare and Angie’s List are one of the largest ways customers get information about companies online. These sites let you build your own profiles, but they also collect info from customers in the form of reviews. More importantly, though, these review scores then show up on search result pages on Google and Bing. A business with lots of four- and five-star reviews looks much more trustworthy than one with one-star reviews or no reviews at all.

The first step to getting reviews online is to build out your local citation profiles. There are plenty of sites that offer reviews for businesses. Some of the biggest are the ones we already mentioned. Yelp, Google Google My Business, and Angie’s List are big players, as are directory sites like Yellowpages.com. You’ll need to claim your business profile and build it out much the same way as you did your social media profiles before. You can learn more about local SEO and profiles in our blog post about local SEO and reviews.

Getting reviews from customers can be tougher, especially if you’re in a competitive niche. It helps to link your local profiles to your main site so that customers know where to go to leave you a review. You can also send out requests to review your services to previous customers if you collect their emails or phone numbers during business.

One tactic to shy away from, however, is incentivizing reviews. Unlike promotions on social media, offering incentives (like coupons or discounts) in exchange for a review is against the terms of service for some sites. If you do want to offer review incentives, make sure you read over the TOS carefully and ensure you’re not doing something that could land you in hot water.

Make Sure Your Site is Search-Engine Friendly

Even with all the social presence and content in the world, some sites still won’t rank well online. That’s because they are set up in a way that search engines have trouble reading them or fitting them into their algorithms. If you want your site to rank well, you have to set it up properly from a technical standpoint.

We often call this process “On-site Search Engine Optimization.” By optimizing your site for search engines, you make it more likely that the engine’s algorithms can index it properly. The search engine can then direct more queries to your site, resulting in more traffic for you.

On-site SEO is a big field, and most of it is pretty technical. However, there are some things that even a layperson can handle so long as they have access to their website’s back end. These things include:

  • Title tags under 65 characters for every page, preferably with a keyword or key phrase included.
  • Meta descriptions under 155 characters for every page, preferably with a keyword or key phrase included.
  • The use of heading (H1, H2, etc) tags on your pages in descending order.
  • Worthwhile content on every page, preferably at least 400 words.
  • Title tags and alt tags on every image on your site.
  • A variety of your important keywords in your content – but don’t overdo it!

Another important part of making your site search-engine friendly is optimizing it for mobile visitors alongside desktop traffic. To learn more about how to make your site mobile-capable, read our recent blog post about mobile websites.

Research Your Competitors

Becoming more visible online doesn’t just mean doing well – it often means doing better than your competition. To secure the top spots on search engines and get more visitors to your site, you should take a look at what your competitors are doing and then do your best to beat them at their own game.

There are plenty of tools and sites that let you snoop on your competition to see their online strategies. For instance, the Open Site Explorer is a great free tool that allows you to get the lowdown on some of your competitors’ activities including where they get links from and how they structure their pages.

You’ll also want to look at other factors like the amount of information they put on their site so you know what customers are responding to. Pricing details, product information, and other services are all areas to pay attention to. Don’t restructure your whole site to mirror your rivals, but keep an eye on what works for them to get an idea of what might work for you.

Put Users Ahead of Search Engines

Above all else, it’s important to make your site usable for the people that matter – your customers. Many business owners get caught up in designing a site to compete in search engine results without thinking about how people will actually use it. This is a sure road to problems. Your top goal should be making a site that is easy to navigate and full of useful, easy-to-understand information.

Now You Can Increase Site Visibility!

Sound like a lot of work? You’re not wrong. That said, you don’t have to do it all yourself. A skilled SEO partner like RankMonsters can perform the vast majority of this work on your behalf, letting you concentrate on what you do best – running your business. We’ve helped dozens of Oklahoma businesses achieve more visibility and more revenue from their websites. Why not make your site the next one?

 

All Hail King Content: How To Produce Content That Succeeds Online

All Hail King Content: How To Produce Content That Succeeds Online

One of the thing you’ll hear the most from Google and SEO professionals is that content Is king. Content creation is what will really jump-shoot your online presence. The way they make it sound; if you don’t have fresh and engaging content on your website that draws people in and makes them want to link back, share, and explore the rest of your site. Then you might as well shut your website down now and go back to listing yourself in phone books. Let’s learn how to produce content that succeeds online!

content

The Elephant In The Room

But most of us aren’t prize-winning journalists or Nobel Laureate authors, and content creation is a big, scary elephant in the room. You know that you need to do something with it, but what? Well, fear not. We’ve been in exactly the same place, and we know how hard it can be to get started making and sharing your content online. Trust us. Once you get the hang of it, you’ll never look back.

Think About What You Want To Achieve

Remember back in middle school, when you had to write a book report about the book you’d read as a class? Your teacher probably said that the most important thing every book report and essay needs is a thesis. Your paper must have a main idea, a point, a reason for existing. If you were a good student you remembered that rule, and you gave your writing a strong main idea. If you were like us, though, you dutifully nodded your head and then went home to play Nintendo and forgot all about it.

What Is Your Intent?

Well, here we are again. The first thing you need to do when creating a piece of content is decide on a thesis. In other words, what’s the point of this piece? What are you trying to say or do? Do you want people to learn something from you, or simply be entertained? Once you have figured out your purpose in creating the content, it will be much easier to create a framework for how your content should look and feel.

Determine What You Can Offer

People read, watch, and listen to content because they either want to learn something new or find something entertaining. Like we said before, you need to decide whether your goal is to entertain or inform. After that, you need to figure out how.

Entertain

Writing an entertainment piece is, from a business perspective, a risky venture. Your content could go viral. Such as those Old Spice commercials. It’s just as possible you’ll come across as cheesy, dated, or over-eager. Remember that Internet consumers have literally billions of hours of video at their fingertips, and more pages of text to read than have ever been printed. If you don’t think you can stand out from that. Then perhaps entertainment isn’t your venue.

Inform

Writing a strong information piece, though, is much more feasible. A good place to start is with your own business, and what you might know about it that the average person doesn’t. If you can give useful inside knowledge to people that they can apply in their own lives (or at least that they feel like they’ve learned from). Then they’ll be far more likely to share that content and remember it later on.

Presentation Is Everything

Once you’ve written a shining example of great content, you need to get people to see it. But before you start blasting it out to the Internet, you need to consider how it will look. If you’re writing a blog post, for instance, you need to think about the headline you’ll put at the top, the format of the post, and the images you’ll include. The Internet is a very visual place. It’s easy to lose people’s interest. Make sure your content is set up to grab attention and keep it. Lists are a good way to keep people engaged, as are eye-catching images, charts, and info-graphics.

Share The Content That You Produce

You’ve written your blog post or put together your killer slideshow or video. Now you need to get people to see it. According to Google, once you create quality content you’ll automatically get inbound links and shares. Content is what makes the Internet go ‘round. If you don’t want to wait around to be discovered by the Internet naturally, you need to put your content somewhere that online users like to congregate.

Social Platforms For Your Content

With plenty of options when it comes to sharing content, this can be just as daunting as the actual creation phase. Facebook and Twitter are the most popular places to share new content, but if you don’t already have a strong follower base then what you’ve made isn’t likely to go very far.

Just Starting out?

If you’re just starting out, it’s better to share on public sites with a niche interest that corresponds to your content. So, if you’re a landscaping company that just made an awesome list article of landscaping projects, you can share that on Facebook and other social media groups dedicated to landscaping, outdoor living, home design, and so on. Meanwhile, a tech company with a new product might try sharing on relevant technology websites and social media groups. Focus on your specialty and on finding people who are already interested in what you have to say.

Time To Start Producing Content!

Now that we have discussed how to produce content that succeeds online. You will find yourself feeling more comfortable with the idea of content creation. Once you’ve begun designing and sharing content on a regular basis, you’ll find that your audience increases, and people start to engage more. Bear in mind that this is not a simple, one-time process. You will only get from your content what you put into it, and you need to keep up the hard work in order to build your rank and your online presence. So get to work on your fresh online content – the web is waiting. If you want to learn how to blog then this is the perfect site for you just click here.

 

 

 

Five Tips on Blogging for SEO

Five Tips on Blogging for SEO

One of the most important parts of building your online presence and making yourself more search-engine friendly is creating content that search engines can see. Blog posts are a perfect way for a website to build their content profile and provide quality information to users. However, most of us aren’t writers, and writing a blog is as easy as writing a book. Where do you start? Lets take a look at five tips on blogging for SEO.

Blogging Tip One: Creating A Message

The first and most important step for every blog post you write is to find or create a message that you want to convey to your readers. Never go into a writing project empty-handed. You should always have a goal for each post beyond your SEO campaign. In other words, you don’t want to be writing solely for the purpose of creating fluff content. Try to teach your audience something or give them relevant news.

Blogging Tip Two: Know Your Intent

So, for instance, imagine that you are the owner of a watch store. Your ultimate goal, obviously, is to sell more watches. But if every blog post you write is just a sales pitch for your store and your watches, nobody will ever read it. Instead, use your blog as a space to educate and entertain. Tell about the history of a specific feature or model of watch, write about interesting products and technologies related to your field, and so on. Blogs are a great place to experiment and use your own knowledge to promote your brand.

Blogging Tip Three: Make Unique Content

After you’ve found your message, you need to research. Many people feel that, as an expert in their particular field, they can write a blog post about their topic using nothing but the information in their heads, and they’ll be fine. Sure, you can end up with an interesting, readable piece, but likely it’ll be very similar to something that someone wrote elsewhere. Research is vital because it lets you see where you can be different and really stand out from the crowd.

Once you’ve done your research, you write. Lots of SEO writers try to shoot for 350 to 500 words on a post. The more content that you have the better! Make sure your’e not just rambling and adding fluff. You could write 350 or 500 or 1000 words of drivel, and it will still be drivel at the end of the day. However, if you write a quality article, chances are someone will see it and link back to it. 

Blogging Tip Four: Check Your Work

Now its time to edit! Proofread your work, and then get someone else to proofread it, too. Nothing detracts from your post like simple spelling and grammar mistakes. There is virtually no cost to cleaning up your writing and checking over your post, so make sure you proof your writing before putting it online.

Blogging Tip Five: Be Engaged! 

Finally, take the time to respond to your readers. Blogs aren’t like books – they’re living documents, and people will read and respond to them for as long as you have them online. If someone posts a comment, take the time to read it and reply if necessary. Creating a good discussion with your readers will boost your traffic and encourage others to comment too. Making it more likely that people will keep reading. At the same time, make sure to curate negative comments and spam – those things can crop up like weeds, and will detract from the overall experience of your blog.

With these steps in mind, writing a blog becomes as simple as finding an idea and fleshing it out. Don’t be afraid of blogging. Embrace it and learn to love it – your rankings will thank you for it.

For more information on blogging RankMonsters highly recommends you click here.

How Rank Monster Can Help

One of our goals is to help anyone and everyone with SEO. We specialize in working with non-profits, but will help anyone with an SEO need. If you find yourself needing help with your site, blogging or understanding Google Ads then we are here to help! Just reach out today and call us at  405.605.8218.