We will conduct a online video meeting with your team to review your website and discuss your organization’s goals in order to better inform our efforts when it comes to structuring your account.

In order to get results with Google Ad Grants, your ad account must have a clear strategy and meaningful conversion tracking must be implemented. The account must also follow specific guidelines in order to continue to receive the Ad Grant each month. We will implement an expert ad account strategy and work with you to ensure a solid foundation is set in place for your campaign. We will structure your account and train your team based on the official program policies and eligibility requirements:

• Program Policies
• Ad Grants Policy Compliance

LANDING PAGES
We will review the pages on your website to see if we can use them as landing pages for your ads. Our goal is to identify 1-6 pages to use, as this will give us a good foundation to build your ad account around. We will make suggestions for your current pages and/or provide you with ideas for new pages. We can make the approved changes to your web pages ourselves or work with you and/or your webmaster to get the tasks completed.

WEBSITE REVIEW & USER EXPERIENCE
We are a team of SEO Experts, Web Developers and Ad Specialists. We will review your website and specifically pages that are being used for the ad campaign. We will make recommendations, create content as needed, and work with your team to make sure your website is meeting your goals.

KEYWORD RESEARCH
We will identify the ways in which people search for your organization so we can target them with highly relevant and compelling ads.

AD CREATION
Using our landing pages and keyword research, we will create ad groups and ad copy specifically designed to reach your target audience. Your team will review, approve, and edit all ad copy before we publish it to your Google Ad Grants campaign. These ad groups are designed to create a strong foundation to build on as we start getting meaningful traction with your ad campaign.

GOOGLE ANALYTICS CONVERSION SETUP
We will work with you to identify meaningful conversions on your website, such as tracking form submissions, getting directions, links to your affiliate websites, etc. We can handle all of the coding that needs to be implemented or, if you prefer, walk you through doing it yourself. Ad Grants runs on a conversion-based bid structure, so creating meaningful conversions is mandatory for having a successful ad campaign.

This service is included in Monster Launch.

REAL-TIME REPORTING

We will create a real-time report in Looker Studio that summarizes the performance of your campaigns. This report will include data from your Google Ads account as well as Google Analytics, showcasing your website as a whole and highlighting the specific details of your Google Ad Grants Campaign. Within your standard performance report, we will also pull in data from your organic traffic to blend with data from your PPC (Google Ads Grants) campaigns to help you understand where your web traffic is coming from and how those users interact with your website. This will ultimately lead to learning more about your audience, which will continue to help inform and guide our marketing strategy.

In 2018, we were one of the original 9 agencies selected by Google to participate in a year of training to learn how to maximize Ad Grants for grantees. We have continued our education to provide you with the knowledge and expertise to be successful in utilizing the grant. We will provide your team with two training sessions:

1. 1. The 1st 30 minute training session includes a complete overview of your Google Ad Grants account and reviewing Google’s documentation for maintaining Ad Grants compliance.
   2. The 2nd 30 minute training session is to answer questions that you may have as you start to get more familiar with and begin to manage your ad campaigns yourself.
   3. These training sessions must be completed within 6 weeks of transitioning services.

All work completed and accounts created will be seamlessly transitioned to your team, providing you with a structured ad account and a clear plan for success. Additionally, ask about our Monster Maintenance service, which offers ongoing access to our team for questions, account eligibility monitoring, and additional grant program opportunities during Giving Season.