Monster Impact 

Google Ad Grants Results with RankMonsters

Monster Impact: Ad Grants

Monster Impact: Ad Grants

$400.00 / month

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RankMonsters is a long-standing member of the Google Certified Professional Community. There are only a handful of agencies who have earned this certification. Currently, we are one of only 46 Google Certified Professional Agencies in the world.

Requirements for membership include vigorous additional training and a continual demonstration of excellence in conversion-focused PPC advertising.

Our passion is to help impact nonprofits’ missions by maximizing their Ad Grants Campaign.

Ad Grants is a special program offered by Google that gives 501(c)(3) organizations access to $10,000 monthly in free ads. That’s $329 in ad spend per day to impact YOUR mission!

What You’ll Get

Monster Impact offers comprehensive monthly management of your Ad Grants campaigns. This service allows us to continuously optimize your campaigns to maximize results. We regularly review ad groups and strategies, making adjustments to enhance performance. Additionally, we conduct quarterly meetings with your team to review progress, discuss results, and align campaign efforts with your evolving goals.

  • Ad Grants Account Liaison
  • Discovery Meeting
  • Expert Account Management
  • Account Support
  • Real-Time Reporting
  • Maintain Ad Grants Eligibility
  • Google Ad Grants Training

Service Overview 


We will serve as your account liaison to Google. As a certified professional agency, we work directly with a specialized team at Google that specializes in Ad Grants. This helps to speed up the process when it comes to applications, getting approvals, and lifting suspensions.

As Google Certified Partners, we’ll apply for a $10,000 monthly recurring grant on your behalf to use for Google Ads. 100% of everyone we’ve applied for has been approved. With Google Ad Grants, you can increase your website traffic by as much as 1,500+ targeted people monthly.

If you already have Google Ad Grants, that’s great! This service is for accounts that already have a Google Ad Grant. This service includes working to lift suspensions, fixing errors in the account, identifying what is already working well, and making improvements wherever we can.


We will conduct a online video meeting with your team to review your website and discuss your organization’s goals in order to better inform our efforts when it comes to structuring your account.


In order to get results with Google Ad Grants, your ad account must have a clear strategy and meaningful conversion tracking must be implemented. The account must also follow specific guidelines in order to continue to receive the Ad Grant each month. We will implement an expert ad account strategy and work with you to ensure a solid foundation is set in place for your campaign. We will structure your account and train your team based on the official program policies and eligibility requirements:

We will review the pages on your website to see if we can use them as landing pages for your ads. Our goal is to identify 1-6 pages to use, as this will give us a good foundation to build your ad account around. We will make suggestions for your current pages and/or provide you with ideas for new pages. We can make the approved changes to your web pages ourselves or work with you and/or your webmaster to get the tasks completed.

We are a team of SEO Experts, Web Developers and Ad Specialists. We will review your website and specifically pages that are being used for the ad campaign. We will make recommendations, create content as needed, and work with your team to make sure your website is meeting your goals.

We will identify the ways in which people search for your organization so we can target them with highly relevant and compelling ads.

Using our landing pages and keyword research, we will create 6 ad groups and ad copy specifically designed to reach your target audience. Your team will review, approve, and edit all ad copy before we publish it to your Google Ad Grants campaign. These ad groups are designed to create a strong foundation to build on as we start getting meaningful traction with your ad campaign.

We will work with you to identify meaningful conversions on your website, such as tracking form submissions, getting directions, links to your affiliate websites, etc. We can handle all of the coding that needs to be implemented or, if you prefer, walk you through doing it yourself. Ad Grants runs on a conversion-based bid structure, so creating meaningful conversions is mandatory for having a successful ad campaign.

This service is included in Monster Launch.

Access to our support team at any time during business hours with 24 hour response times.


We will create a real-time report in Looker Studio that summarizes the performance of your campaigns. This report will include data from your Google Ads account as well as Google Analytics, showcasing your website as a whole and highlighting the specific details of your Google Ad Grants Campaign. Within your standard performance report, we will also pull in data from your organic traffic to blend with data from your PPC (Google Ads Grants) campaigns to help you understand where your web traffic is coming from and how those users interact with your website. This will ultimately lead to learning more about your audience, which will continue to help inform and guide our marketing strategy.


The Google Ad Grants program has compliance requirements that must be met on a monthly basis in order to continue to be eligible for the grant. These requirements can change and new requirements are often introduced. We have many years of experience in dealing with Ad Grants requirements. We leverage this experience to maintain your eligibility and maximize the effectiveness of your ad campaign.


If you decide to cancel management services with Rank Monsters, we will provide your team with 1 hour of hands-on training. Training with an organization that is an expert at managing Ad Grants is a huge value. Our resources will save your team time and money and keep you from potentially losing your grant by getting your account suspended.

In 2018, we were one of the original 9 agencies selected by Google to participate in a year of training to learn how to maximize Ad Grants for grantees. We have continued our education to provide you with the knowledge and expertise to be successful in utilizing the grant. We will provide your team with two training sessions:

  1. The 1st 30 minute training session includes a complete overview of your Google Ad Grants account and reviewing Google’s documentation for maintaining Ad Grants compliance.
  2. The 2nd 30 minute training session is to answer questions that you may have as you start to get more familiar with and begin to manage your ad campaigns yourself.

We will also provide you with an overview of your account and the documentation needed to maintain your Ad Grant Campaign.

Monster Impact: Monthly Management
We’re committed to maximizing your benefits from Google Ad Grants. Our monthly management services afford us the time needed to optimize your campaign spend and results effectively. We continually adapt and refine our efforts to ensure your campaign achieves its full potential.


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Recurring Fee

Google Ad Grants Expert Customization & Training

Updated: 3/5/2024


Our services require a 6 month commitment; after that, services are month-to-month.

If we are unable to get your organization approved for Google Ad Grants, you will receive a 100% refund. This will not hinder you from applying again in the future.

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