Access to our support team at any time during business hours with 24 hour response times.

We will review your ad account on a regular basis to optimize performance and identify new opportunities for success.

WEBSITE REVIEW
On a quarterly basis, we will review your website to see if there are new pages and/or blog posts that we can use as landing pages to create new ads.
We will also provide suggestions on how to improve your visitors’ user experience on your site.

KEYWORD RESEARCH
On a monthly basis, we will identify new keyword opportunities. We do this by seeing which search terms you are getting the most visits from. We will either add the keywords to a current ad group or create a new ad group.

AD CREATION
Using your landing pages and our continued keyword research, we will create new ad groups as necessary. By having ad groups and ads that are in line with your brand awareness and conversion goals, the better the chances are that your campaign will perform well.

MONTHLY LANDING PAGES REVIEW
We will examine underperforming ad groups and determine if new landing pages need to be created or edited to improve quality score. Quality score is a rating system that Google uses to objectively grade each ad. A higher quality score generally translates into a lower average cost-per-click and more impressions in front of better quality leads. Quality score takes into account the relevancy of keyword targeting, ad copy, landing page experience, and much more.

We’ll schedule a quarterly meeting with your team to review campaign performance and answer any questions you may have, as well as discuss any optimizations we have identified that we believe could improve your Ad Grants campaign. We will also be checking in on a monthly basis and can schedule additional meetings if needed.

We will work with you to identify additional meaningful user actions on your website. These additional conversions are crucial for understanding the success of your campaigns and can be things like form submissions, tracking the number of donations to your organization, clicking on links to your affiliate websites, etc. We will handle all of the coding that needs to be implemented in order to get these conversions in place.

Within your standard performance report, we will also pull in data from your organic traffic to blend with data from your PPC (Google Ads Grants) campaigns to help you understand where your web traffic is coming from and how those users interact with your website. This will ultimately lead to learning more about your audience, which will continue to help inform and guide our marketing strategy.