In order to get results with Google Ad Grants, your ad account must have a clear strategy and conversion tracking must be implemented. The account must also follow specific guidelines in order to continue to receive the Ad Grant each month. We will implement an expert ad account strategy and work with you to ensure a solid foundation is set in place for your campaign. We will structure your account and train your team based on the official program policies and eligibility requirements:

• Program Policies
• Ad Grants Policy Compliance

LANDING PAGES
We will review the pages on your website to see if we can use them as landing pages for your ads. Our goal is to identify 1-3 pages to use, as this will give us a good foundation to build your ad account around. We will make suggestions for your current pages and/or provide you with ideas for new pages. We can make the approved changes to your web pages ourselves or work with you and/or your webmaster to get the tasks completed.

KEYWORD RESEARCH
We will identify the ways in which people search for your organization so we can target them with highly relevant and compelling ads.

AD CREATION
Using our landing pages and keyword research, we will create 3 ad groups and ad copy specifically designed to reach your target audience. Your team will review, approve, and edit all ad copy before we publish it to your Google Ad Grants campaign. These ad groups are designed to create a strong foundation to build on as we start getting meaningful traction with your ad campaign.

We will provide your team with 1 hour of hands-on training. Training with an organization that is an expert at managing Ad Grants is a huge value. Our resources will save your team time and money and keep you from potentially losing your grant by getting your account suspended.

In 2018, we were one of the original 9 agencies selected by Google to participate in a year of training to learn how to maximize Ad Grants for grantees. We have continued our education to provide you with the knowledge and expertise to be successful in utilizing the grant. We will provide your team with two training sessions:

1. The 1st 30 minute training session includes a complete overview of your Google Ad Grants account and reviewing Google’s documentation for maintaining Ad Grants compliance.
2. The 2nd 30 minute training session is to answer questions that you may have as you start to get more familiar with and begin to manage your ad campaigns yourself.
3. These training sessions have to be used within 6 weeks of us completing our Monster Launch services.

All work completed and accounts created will be seamlessly transitioned to your team, providing you with a structured ad account and a clear plan for success. Additionally, ask about our Monster Maintenance service, which offers ongoing access to our team for questions, account eligibility monitoring, and additional grant program opportunities during Giving Season.