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Google for Nonprofits Membership

Google for Nonprofits Membership

Nonprofit organizations have access to many special tools and opportunities, but one of the biggest is Google for Nonprofits. This Google program gives your organization access to several unique offerings. With a Google for Nonprofits membership your organization can apply for an Adwords Grant, use G Suite for Nonprofits and more. Learn more about the different programs and opportunities available as part of your Google for Nonprofits membership, then let us help you sign up and put those tools to good use.

Google for Nonprofits

Google for Nonprofits Tools and Offerings

When you enroll your organization in Google for Nonprofits, you get access to several special offerings straight from Google. Here are a few of the opportunities that are open to you through Google for Nonprofits.

G Suite for Nonprofits

G Suite is Google’s site management tool for websites. It allows you to set up email, share documents, and keep track of appointments to help your organization run more smoothly. G Suite for Nonprofits available for free as part of your Google for Nonprofits membership.

Google Ad Grants

The Google Ad Grant gives participating organizations access to up to $10,000 in in-kind advertising credit on Google Adwords. This allows you to advertise your organization and services on Google to perform outreach, solicit donations and connect with clients.

YouTube Nonprofit Program

The YouTube Nonprofit Program gives nonprofits access to special tools and production capabilities for YouTube videos and advertising, including the ability to solicit donations directly through your videos and access special video production spaces at no cost.

Google One Today

Google One Today is Google’s fundraising and donation platform for nonprofits. One Today allows you to receive donations without transaction fees, send receipts automatically, and share your campaigns through email, social media, and in the One Today app.

Google Earth Outreach

Google Earth Outreach allows your organization to access special nonprofit tools for Google Earth, including access to the Premium Google Maps API and up to one million free maps credits for publicly accessible websites.

Google for Nonprofits, and the programs offered as part of a Google for Nonprofits membership, are free programs offered by Google to eligible nonprofit organizations. RankMonsters works to help nonprofits manage and maximize these programs to improve their results.

Qualifications

To be eligible for the Google for Nonprofits program, your organization must:

  • Currently be a registered nonprofit holding 501(c)(3) status
  • Be registered with TechSoup
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
    • Not discriminating on any unlawful basis in either hiring/employment practices or in the administration of programs and services.
    • Not discriminating on the basis of sexual orientation or gender identity in hiring/employment practices.
    • Agreement that the donation will not negatively impact Google’s current or future ability to do business with your organization.
    • Agreement that the donation will not be used to corruptly influence any government official to obtain or retain business or any improper advantage.

Please note that the following organizations are not eligible:

  • Governmental entities and organizations.
  • Hospitals and health care organizations.
  • Schools, childcare centers, academic institutions, and universities (however, philanthropic arms of educational organizations are eligible).

For more information about organization eligibility and guidelines, you can visit the Google for Nonprofits Eligibility page.

How Can I Get Started?

To get started with Google for Nonprofits, you can do one of the following:

Visit the Google for Nonprofits enrollment page and follow the instructions provided. You will need to follow Google’s qualification and eligibility guidelines and ensure your account is set up correctly before you activate any products through Google.

Alternatively, you can complete this form on our website to get started. We will need the following information for your Google for Nonprofit Membership Application:

  • EIN Number
  • TechSoup validation token – If you do not have a TechSoup account or are not sure, we will walk you through creating one or gaining access to it.
  • Information about your organization and your goals for Internet Marketing (for instance, who your organization is trying to target or reach and why).

RankMonsters does not charge a fee to apply for the Google for Nonprofits Membership on your behalf, but we do charge a monthly management fee if you choose to enroll in one of our nonprofit management programs. If you would like to learn more about the available packages and programs we offer, take a look at our services page.

Why RankMonsters?

RankMonsters is a full-service Internet Marketing Company that specializes in administering the Google Adwords Grant for nonprofit clients. We are passionate about working with charitable organizations and helping them succeed online.

The RankMonsters team has years of experience applying for and managing nonprofit-focused marketing campaigns. We can help you avoid getting denied or rejected, and we can appeal suspensions or rejections from the past. We have studied the requirements and guidelines for the programs carefully and can ensure your accounts are set up the right way.

If you’re ready to get started, visit our services page today to choose the level of service and interaction that is right for you. You can also call us at (405) 605-8218 to learn more or ask questions, or visit us on Facebook to see recent stories and updates!

Understanding TechSoup for Nonprofits

Understanding TechSoup for Nonprofits

TechSoup is an organization that partners with technology and service providers to grant opportunities to nonprofits online. They help nonprofits access special tools and services, such as technical assistance and discounts on computer programs and hardware. TechSoup has partnerships with companies like Google, Microsoft, Adobe, Cisco and Symantec. Your TechSoup membership can be a valuable asset, especially if you are trying to grow your nonprofit and save money on much-needed tools.

In order to apply for the special programs offered by Google, Microsoft and more, TechSoup provides NGO validation services to nongovernmental organizations, foundations, libraries, and other civil society organizations worldwide. These validation services allow TechSoup’s partners to know your organization is a legitimate nonprofit. In effect, TechSoup verifies your nonprofit status and makes it easier for you to access special nonprofit tools and offerings from their partners.

TechSoup and the Google for Nonprofits Program

One of the requirements for the Google for Nonprofits program is for your organization to have an active TechSoup membership. Google requires nonprofits to apply for TechSoup as a way of verifying your nonprofit status and identity. Once you are validated by TechSoup, you will be able to get a validation token that you will use on your Google for Nonprofits Membership application.

When you work with Rank Monsters to apply for the Google for Nonprofits program, we will walk your organization through the enrollment process for TechSoup. This ensures your organization gets the required validation token that you need to apply for the Google for Nonprofits program and other online offerings.

TechSoup Benefits

Your TechSoup membership carries several benefits, including:

  • Discounts on useful software including Microsoft Windows, Adobe Creative Cloud, Intuit Quickbooks and more.
  • Refurbished desktop and laptop computers to help keep your organization connected and up-to-date.
  • Cloud services consultations to get your organization set up for future success online.
  • Dedicated IT assistance to help keep your nonprofit running smoothly.

TechSoup Eligibility

Most 501(c)(3) nonprofits are eligible for TechSoup. To check your organization’s eligibility you can visit the TechSoup website and take a short quiz about your nonprofit’s activities and budget. The eligibility for the programs and tools available to TechSoup members varies. You can check your eligibility for the various programs after your TechSoup enrollment is completed.

Want RankMonsters to Help?

RankMonsters can help your organization enroll in TechSoup, as well as other programs for nonprofits. Call (405) 605-8218 today to speak to one of our representatives, or take a look at our available packages and deals, then sign up online today!

How Nonprofits Can Use Google’s New Text Message Ad Extension

How Nonprofits Can Use Google’s New Text Message Ad Extension

Recently Google announced a new extension for Adwords customers to use in text ads: click-to-message. Much like the popular click-to-call extension, the message extension is a mobile-only ad extension that allows people to directly contact you through your Adwords advertisements, without needing to visit your website.

The possibilities for the new messaging extension are huge, especially for nonprofits hoping to connect with younger, mobile-savvy audiences. What makes this new extension so special? Keep reading to find out.

What Is the Message Extension?

The new click-to-message extension is one of many ad extensions that users can add to their text ads on Google’s Adwords advertising platform. There are several types of ad extensions, including ones that add your business’ address to your ad or display multiple links to your site. However, they all have the same goal: Get more people to click on your ad.

The message extension works similarly to Google’s call extension. Underneath your ad will be an option to send a text message to get in touch with someone at your business. When a user clicks on this option, they will automatically be taken to their messaging app where they can send you a text as usual.

Organizations using the message extension also have the opportunity to write a “suggested” text for people who click on their ad. This text will automatically appear in the text entry field when the message app opens, though users will be free to edit it as they wish. This suggested text can give you a good way to connect with potential clients before the conversation even begins by anticipating their needs and focusing your message around them.

Why Is the Message Extension Good for Nonprofits?

Nonprofits stand in a position to make especially good use of the message extension. Some of the biggest ways the message extension benefits nonprofit organizations are:

Audience Reach

One of the biggest benefits of this extension is how it allows nonprofits to connect to a younger, mobile-focused audience. For instance, a nonprofit pregnancy center focused on helping women in crisis pregnancies can use this extension to connect easily with teens and younger women who are more likely to use a smartphone instead of a computer or laptop.

Convenience

Another benefit of this extension is convenience. With a call extension, you need to make sure someone is available to answer calls and talk to clients. In contrast, text messaging allows one person to handle several client conversations at once, and to respond to messages as they come in without worrying about putting people on hold.

Privacy

Text messages are also beneficial because many people are more comfortable with the relatively private and removed nature of text messages versus more intimate phone conversations. For clients requesting services or help from your organization, texting might be a more private and comfortable way for them to communicate.

Cost

Like all of Google’s ad extensions, the message extension doesn’t have any additional cost beyond a regular Adwords ad. That means if you’re already paying for Adwords – or if you make use of a Google Grant to get free advertising on the platform – you won’t see any additional costs from making use of this new feature.

Record Keeping

Finally, text messages have the benefit of creating an immediate record of all information in a conversation. With phone calls you have to be sure to have good record-keeping practices in place, but texts allow you to refer back to earlier messages easily. That means you can focus on the conversation itself rather than on taking notes.

How To Set Up the Message Extension

If you’re interested in setting up message extensions in your Adwords account, simply follow the steps outlined in Google’s Adwords Support Page for Message Extensions. If you need additional help or advice in setting up your message extension, or you don’t have an Adwords account yet, you can also contact us for help.

Message Extension Setup

If you do choose to set up message extensions on your Adwords account, you should know that Google has a few rules and restrictions about how they work:

  • The phone number used for receiving text messages from clients must connect to your business or organization or to a representative of your organization. You can’t direct text messages to a third party or external service.
  • You must respond in a timely and appropriate manner – no excessive delays. Also, once someone texts you, that doesn’t give you license to send them promotional or unrelated text messages afterward.
  • Finally, you aren’t allowed to ask for any financial information or any government-issued identification data in text messages. If you want to take donations or get detailed data about your clients, you’ll need to talk over the phone or set up a secure system on your website.

Learn More About Nonprofit Advertising

If you want to use Adwords and other online advertising to help your organization succeed online, contact RankMonsters today. We specialize in working with 501(c)(3) organizations who want to reach more customers and clients online. Call us today to learn about how your organization can make use of Adwords and qualify for a grant worth $10,000 per month in free advertising from Google. Call (405) 605-8218 now, or visit our LinkedIn page for more insight, news, and advice.

Visit RankMonsters at the 2016 Care Net National Conference

Visit RankMonsters at the 2016 Care Net National Conference

Our team is happy to announce that we’ll be exhibiting at the 2016 Care Net National Conference in Orlando, Florida at the Walt Disney World Swan and Dolphin Resort. We’ll be helping pregnancy centers learn how they can earn a $10,000 per month grant from Google to advertise on the Adwords platform and how we can help them make the most of it.

The Google Grant Program

Google offers nonprofit organizations such as pregnancy centers the opportunity to advertise on Adwords through their Google for Nonprofits program. This gives qualifying nonprofits access to a monthly credit of $10,000 to use for advertising in their market.

However, making good use of the Adwords platform can be tricky. That’s why we also offer grant management packages to nonprofit clients designed to get high returns from Adwords Grants. Whether you’re a local pregnancy center serving a small area or an  international organization looking to broaden your outreach, we have a package that can bring you more exposure and website visitors. As Adwords Certified Partners, we have years of experience in getting results for all types of organizations.

Visit Us

Booth: #331

Special Meeting: America’s Seminar Room, Wednesday Sept. 6, 2:30 – 3:30 pm at the Walt Disney World Swan and Dolphin Resort.

If you’re interested in learning more about the Google Adwords Grant and how your center can use it to reach women or families in need of your services, stop by our booth at the Care Net Conference! We’ll be at Booth #331 throughout the conference, so you can stop by anytime to learn more, ask questions or simply say “Hi!”

We’ll also be holding a special informational meeting in the America’s Seminar Room on  Wednesday, September 6th from 2:30 – 3:30 pm. In this meeting we’ll go over some of the benefits of the Google Adwords Grant and how your organization can apply. This meeting is free and open to all, but seating will be limited so make sure you come early! Additionally, you can always call us at 405-605-8218 or visit us on Facebook or LinkedIn to get in touch and learn more.

Why Your Organization Should Work with a Google Certified Partner

Why Your Organization Should Work with a Google Certified Partner

Google Adwords is a great way to raise awareness for your organization, but it can be hard to get the most out of online advertising unless you have years of experience. Because of this, many organizations trust online advertising agencies to manage their Adwords accounts. But how do you know you’re working with an agency that can bring you results?

Female worker analyzing financial results with the help of a digital pad

One option is to work with a Google Certified Partner. Certified Partners are agencies that have met requirements set by Google to ensure the quality of their services and results. There are several reasons you may want to consider working with a Certified Partner agency for your online advertising.

What Is an Adwords Certified Partner?

Google Certified Partner agency must meet the following requirements:

  • They must have at least one account manager who has passed two or more Google Certification exams.
  • They need to have managed a minimum Adwords spend of $10,000 over the last 90 days.
  • They must have actively managed campaigns for 60 out of the last 90 days.

This ensures that your Adwords agency is experienced and knowledgeable about managing Adwords accounts.

In addition, Google also monitors the accounts of Certified Partners to ensure they meet the best practices for Adwords accounts. If an agency doesn’t follow these best practices, their certification can be revoked – so you know a certified agency follows them. These best practices ensure you get a good return on your advertising budget and that your ads are managed properly.

Certified Partners Have a Wide Knowledge Base

Along with knowledge of best practices, Google Certified Partner agencies are also well-versed in all the features and tools Adwords offers to boost campaign performance. This includes the use of features and techniques like negative keywords, ad extensions, keyword match types, ad testing, and ad scheduling.

Along with how to use these tools, Certified Partners also understand when (and when not) to use them. For example, nonprofit clients who advertise through the Google Adwords Grant won’t need to use negative keywords or match types the same way a regular business will. Knowing the differences between account types and how those differences affect your campaign needs is important, and Certified Partners bring that experience from the start.

Certification Assures Customer Service

When an agency applies to become a Google Certified Partner, they submit all of their account data to Google for review. Only agencies with high overall performance and quality metrics are allowed to become Certified Partners. Some of the metrics Google reviews are:

  • Account-level Quality Scores: Quality Score is a metric designed by Google to measure the overall performance of ads and keywords. Higher quality scores earn advertisements lower costs per click (CPC) and better visibility. Google reviews the quality scores of all accounts an agency manages when reviewing them for Certified Partner status.
  • Conversion Rates – For accounts with goals and conversions set up, Google monitors conversion rates to judge the quality of traffic an agency sends to their clients’ sites. Higher conversion rates indicate higher quality and better performance.
  • Client Retention – If an agency has high client churn or turnover, this can be an indicator they aren’t providing the service that clients want. Google looks at client retention rates to see how well an agency performs with clients overall.

Get Access to New Features

Another benefit of working with a Certified Partner agency is they have access to beta features which non-certified agencies cannot use. Sometimes these beta features are released to Certified Partners more than a year before they are released to the general public.

Google also monitors Certified Partner accounts using these tools and features to ensure they are used to maximize ROI and performance. By monitoring the ways Certified Partners test and use tools, Google gets data on how to improve their offerings and ensures their partner agencies are helping clients succeed.

When you work with a Certified Partner agency, your account gets access to all of these beta features as well. That means you won’t be left behind by competitors who have access to these new tools – and you’ll get a concrete advantage over the competitors who don’t.

Receive Help Directly from Google

Once a Certified Partner agency reaches a certain total account spend, they get access to their own Google Representatives who can help resolve issues and provide answers to questions. This means you won’t have to wait in line to hear back from Google when you have a problem – your agency can simply contact their Google Rep and get answers fast.

In addition, Google gives Certified Partners access to training and tools that other Adwords customers don’t receive. In many cases Google Reps even help Certified Partner agencies with optimization advice and tips to ensure accounts are performing at their best. In short, Google invests heavily in ensuring Certified Partners provide the best Adwords experience possible. This in turn helps the agencies bring in more clients and provide great service.

Work with a Certified Partner Agency Today

If you want to ensure your online advertising succeeds, give RankMonsters a call. As a Google Certified Partner, we have the experience, tools, and knowledge to create and manage a successful online advertising campaign. Call (405) 605-8218 today, or visit us on Facebook to get more tips for succeeding online.