Smartphones and mobile internet are one of the biggest forces online today, according to a report by Marketing Land. This report states that almost 40% of all time spent on the internet is spent on a mobile device – which means that optimizing your site for mobile use is more important than ever.
The report goes on to detail several categories where mobile use is most prevalent. The biggest, unsurprisingly, are maps and weather – 84% and 60% respectively of all time spent on these sites is on mobile devices. Also of note is that, for time spent on retail and shopping sites, 38% of it is from mobile devices.
What does this mean for you? It means that, unless your site is optimized for mobile visitors, you’re giving up conversions and sales. If a mobile user visits your site and has a difficult or frustrating experience, they likely won’t visit you again – on their phones, tablets, or computers.
So what can you do? It’s important to have a mobile site ready to go at launch, alongside your regular webpage. It doesn’t have to be fancy, but it should be attractive and simple – mobile users don’t like to be loaded down with graphics and heavy design, since it can be clunky and take a long time to load on a mobile data connection. Try to keep your mobile site lean and easy to use on a small touchscreen.
Of course, it’s also important to make sure your mobile site is optimized for searching by Google and other search engines, just like your main site is. For that, RankMonsters can help you out. We’re SEO professionals, and we can help you make sure your site ranks well both on regular computers and mobile devices. If you want to learn more about the ways RankMonsters can help you, contact us today.