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welcome to rankmonsters

Initial Onboarding

initial-onboarding

Please complete your initial onboarding form. Review the questions before getting started so that you can gather any information needed to submit the form. Complete the form the best you can before scheduling your Discovery Call.

Website/URL:

Organization Name

What is the Organization Name that is associated with the website that we will be working on?

Main Contact Information

Who is our main point of contact?
Main Contact Name
Main Contact Name
First
Last

Basecamp

Basecamp will be the hub where we do all of our communication. The main contact is added by default, but are there any additional people you'd like to add to Basecamp? Whoever you add will be able to interact and see all project communication. They will also receive daily project updates via email.
In addition to your main contact, who would you like to add to Basecamp?
Webmaster Name
Webmaster Name
First
Last
Additional Contact Name
Additional Contact Name
First
Last

Discovery Call Questions

Please answer these questions regarding your goals for your marketing campaign with us. This information helps us get a general understanding; you will give us more details on your Discovery Call.

Administrative Access

In the administrative access section we will be asking for admin access to your current online accounts (website, Google Analytics, Google Business and Google Tag Manager). If you do not have one of these accounts, we will create it for you. This section is best completed by someone who has access to all of your online assets, such as your IT or Web Team.
Can you complete this section?

Website

Please add adgrants@rankmonsters.org as an admin to your website platform. We need access to the backend of your website in order to create landing pages, optimize current pages and add conversion tracking. If you can not add us and/or need to give us login credentials, we will discuss that during your Discovery Call. Also, we can work directly with your webmaster to implement our needs and in that case, we will not need website access.
Website Access

Google Analytics

Google requires all Ad Grants Accounts to have meaningful conversion tracking implemented on the website and imported into the Ad Campaign. Conversion tracking will be created using Google Analytics and Google Tag Manager. If you already have conversion tracking in place, we will still need access so that we can provide you with reporting.
  • Login to your Google Analytics Account (https://analytics.google.com)
  • Click on your account
  • On the lower left hand side of the screen, click on the gear icon that says Admin
  • Under Account, click on User Management. Click on the blue + sign and add adgrants@rankmonsters.org as a user. We need the top 3 permissions: Read & Analyze, Collaborate, and Edit (Universal Analytics) OR Viewer, Analyst, and Editor (Google Analytics 4).
Google Analytics Access

Google Tag Manager

Google Tag Manager allows you to quickly, safely and easily deploy analytics and measurement tag configurations from a web-based user interface. Please note that you may not have Google Tag Manager. If not, we will create an account and add you as the administrator.
  • Login to your Google Tag Manager Account https://tagmanager.google.com
  • Click on the Admin tab in the upper left corner
  • Click on User Management. Click the blue + sign in the upper right hand corner. Select Add Users from the drop down menu and enter adgrants@rankmonsters.org as the email address
  • Make sure that the box for User level permissions is checked. Under Container Permissions, click on Set All. We will need all 4 permissions (Publish, Approve, Edit, and Read). Click Done in the upper right hand corner, then click on Invite
Google Tag Manager Access

Google Business

Your Business Profile allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. If you do not have a profile and qualify for one, we will create it and add you as the owner.
  • Login to https://business.google.com
  • Click on your location
  • On the left, click on Users
  • Add adgrants@rankmonsters.org as a manager
Google Business Access

Google Ad Grants

Google Ad Grants is a special program gives nonprofit organizations access to $10,000 monthly in free Ads.
Do you have an existing Google Ad Grants account? Don't worry if not; we will handle the application and approval process.

PPC Campaign

Google’s pay-per-click (PPC) advertising includes search ads, display, video and more. Set a bid and budget to win impressions at the top of Google’s search results.
Do you have an existing Paid Google Ad account? Don't worry if not; we will create one for you.
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