welcome to rankmonsters Initial Onboarding initial-onboarding Please complete your initial onboarding form. Review the questions before getting started so that you can gather any information needed to submit the form. Complete the form the best you can before scheduling your Discovery Call. Website/URL: Organization Name What is the Organization Name that is associated with the website that we will be working on? Organization Legal Name * Main Contact Information Who is our main point of contact? Main Contact Name * Main Contact Name First First Last Last Email * Confirm Email * Phone * Basecamp Basecamp will be the hub where we do all of our communication. The main contact is added by default, but are there any additional people you'd like to add to Basecamp? Whoever you add will be able to interact and see all project communication. They will also receive daily project updates via email. In addition to your main contact, who would you like to add to Basecamp? Webmaster Additional Team Member Webmaster Name * Webmaster Name First First Last Last Webmaster Email * Confirm Webmaster Email * Additional Contact Name * Additional Contact Name First First Last Last Additional Contact Email * Confirm Additional Contact Email * Discovery Call Questions If you don't know the answer to a question, leave it blank and we will get the information needed on your Discovery Call. Please answer these questions regarding your goals for your marketing campaign with us. This information helps us get a general understanding; you will give us more details on your Discovery Call. When a user visits your website, what do you want them to do? Do you want them to contact you, signup for a program, and/or donate? (You may have a few different user goals) Target User: Who are you trying to reach online? What are pages on your website that you want users to visit or land on when they come to your website? Please list the URLs of multiple pages and/or blog posts. Keyword Ideas & Industry Specific Search Terms Administrative Access In the administrative access section we will be asking for admin access to your current online accounts (website, Google Analytics, Google Business and Google Tag Manager). If you do not have one of these accounts, we will create it for you. This section is best completed by someone who has access to all of your online assets, such as your IT or Web Team. Can you complete this section? Yes, I have access to my website, Google Analytics, Google Business and Google Tag Manager (if applicable). No, please email me this section of the form so I can do it later and or send it to someone else on my team to complete. Website Please add adgrants@rankmonsters.org as an admin to your website platform. We need access to the backend of your website in order to create landing pages, optimize current pages and add conversion tracking. If you can not add us and/or need to give us login credentials, we will discuss that during your Discovery Call. Also, we can work directly with your webmaster to implement our needs and in that case, we will not need website access. Website Access * Yes, this task is complete. No, this task isn't complete. Google Analytics Google requires all Ad Grants Accounts to have meaningful conversion tracking implemented on the website and imported into the Ad Campaign. Conversion tracking will be created using Google Analytics and Google Tag Manager. If you already have conversion tracking in place, we will still need access so that we can provide you with reporting. Login to your Google Analytics Account (https://analytics.google.com) Click on your account On the lower left hand side of the screen, click on the gear icon that says Admin Under Account, click on User Management. Click on the blue + sign and add adgrants@rankmonsters.org as a user. We need the top 3 permissions: Read & Analyze, Collaborate, and Edit (Universal Analytics) OR Viewer, Analyst, and Editor (Google Analytics 4). Google Analytics Access * Yes, this task is complete. No, this task isn't complete. Google Tag Manager Google Tag Manager allows you to quickly, safely and easily deploy analytics and measurement tag configurations from a web-based user interface. Please note that you may not have Google Tag Manager. If not, we will create an account and add you as the administrator. Login to your Google Tag Manager Account https://tagmanager.google.com Click on the Admin tab in the upper left corner Click on User Management. Click the blue + sign in the upper right hand corner. Select Add Users from the drop down menu and enter adgrants@rankmonsters.org as the email address Make sure that the box for User level permissions is checked. Under Container Permissions, click on Set All. We will need all 4 permissions (Publish, Approve, Edit, and Read). Click Done in the upper right hand corner, then click on Invite Google Tag Manager Access * Yes, this task is complete. No, this task isn't complete. Google Business Your Business Profile allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. If you do not have a profile and qualify for one, we will create it and add you as the owner. Login to https://business.google.com Click on your location On the left, click on Users Add adgrants@rankmonsters.org as a manager Google Business Access * Yes, this task is complete. No, this task isn't complete. Google Ad Grants Google Ad Grants is a special program gives nonprofit organizations access to $10,000 monthly in free Ads. Do you have an existing Google Ad Grants account? Don't worry if not; we will handle the application and approval process. * Yes No Not Sure Google Ad Grants Client ID * Google Ad Grants Campaign Notes PPC Campaign Google’s pay-per-click (PPC) advertising includes search ads, display, video and more. Set a bid and budget to win impressions at the top of Google’s search results. Do you have an existing Paid Google Ad account? Don't worry if not; we will create one for you. * Yes No Not Sure Client ID PPC Campaign Notes Submit Start Over If you are human, leave this field blank.