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Google Ad Grants

$10,000 per month in Google Ads

ABOUT AD GRANTS

Impact YOUR Mission
Using Google Ad Grants

As part of the Google for Nonprofits initiative, you may be eligible for Google Ad Grants if your organization is a registered 501(c)(3). This special program gives nonprofit organizations access to $10,000 monthly in free Ads. That’s $329 in ad spend per day to Impact YOUR Mission!

Yes! You can use Ad Grants to increase donations and sponsorships.

– Contact us to find out how we help our customers raise thousands of dollars per month using Ad Grants.

History

Google Ad Grants program has been serving nonprofits since 2003 and has awarded over 115K+ Ad Grant accounts since its conception.

How it works

Google Ad Grants work just like standard search advertising by displaying text ads alongside search results when people are using Google to learn, to find, to donate and to connect with your not-for-profit organization.

Extended features

Google Ad Grants extends the power of search advertising to eligible 501(c)(3) nonprofits at no cost. With $10,000 per month in free Google advertising, nonprofits can benefit from professional ad campaigns to connect with their target audiences.

Program policies

Google Ad Grants are governed by a distinct set of program policies and guidelines designed to uphold quality standards and foster valuable connections between people and nonprofits. This is part of the reason why your organization must work with a Certified Agency like ours to qualify for the grant. 

What would YOUR nonprofit do with $10,000 per month in Google Ads?

GET STARTED

Monster Launch:
Expert Ad Grants Customization

Monster Impact

$1,499.00

Our Monster Launch product is a one-time fee and our services take 6-8 weeks to complete. This product is perfect for organizations who would like a Google Ad Grants Certified Agency to structure their ad campaign. Whether you already have Google Ad Grants or you have not yet applied for the Google Grant, this is where you would start.

At the end of our services we will provide your team with an overview of the work completed and training material regarding maintaining your Ad Grants Account. We will also present you with the option to continue with our services using one of our monthly management packages.

What we do for YOUR Organization:

AD GRANTS APPLICATION & APPROVAL

As Google Certified Partners, we’ll apply for a $10,000 monthly recurring grant on your behalf to use for Google Ads. 100% of everyone we’ve applied for has been approved. With Google Ad Grants, you can increase your website traffic by as much as 1,500+ targeted people monthly.

We will also serve as your account liaison to Google. As a certified professional, we work directly with Google on Ad Grants. This helps with applications, approvals and suspensions.

If you already have Google Ad Grants, no worries, we will skip this step and spend that time reworking your current campaigns.

This services is included in Monster Launch.

DISCOVERY MEETING

We will conduct a online video meeting with your team to review your website and discuss your organization’s goals in order to better inform our efforts.

This services is included in Monster Launch.

EXPERT ACCOUNT STRUCTURE

We will provide expert ad account structure following the Ad Grants eligibility requirements.

EXISTING ACCOUNT CLEANUP
This service is for accounts that already have Google Ad Grants. This service includes working to lift suspensions, fixing errors in the account, identifying what is already working and making improvements wherever we can.

LANDING PAGES
We will review the pages on your website to see if we can use them as landing pages for your ads. Our goal is to identify 1-6 pages to use, as this will give us a good foundation to build your ad account around. We will make suggestions for your current pages and/or provide you with ideas for new pages. We can make the approved changes to your web pages ourselves or work with you and/or your webmaster to get the tasks completed.

KEYWORD RESEARCH
We will identify the ways in which people search for your organization so we can target them with highly relevant and compelling ads.

AD CREATION
Using our landing pages and keyword research, we will create 6 ad groups and ad copy specifically designed to reach your target audience. Your team will review, approve, and edit all ad copy before we publish it to your Google Ad Grants campaign. These ad groups are designed to create a strong foundation to build on as we start getting meaningful traction with your ad campaign.

GOOGLE ANALYTICS GOAL SET-UP
We work with you to identify meaningful conversions on your website, such as tracking form submissions, getting directions, links to your affiliate websites, etc. We can handle all of the coding that needs to be implemented or, if you prefer, walk you through doing it yourself. Ad Grants runs on a conversion based bid structure, so creating meaningful conversions is mandatory for having a successful ad campaign.

 

This services is included in Monster Launch.

GOOGLE REPORTING

We will create a custom report for your account that summarizes the performance of your campaigns. This report will include data from your Google Analytics, showcasing your website as a whole and highlighting the specific details of your Google Ad Grants Campaign.

This services is included in Monster Launch.

GOOGLE AD GRANTS TRAINING

We will provide your team with 1 hour of hands-on training.

  1. The 1st  30 minute training session includes a complete overview of your Google Ad Grants account and reviewing Google’s documentation for maintaining Ad Grants compliance.
  2. The 2nd 30 minute training session is to answer questions that you have as you start to get more familiar and begin to manage your ad campaign yourself.

These sessions have to be used within 6 months of us completing our Monster Launch services.

We will also provide you with a video overview of your account and the documentation needed to maintain your Ad Grant Campaign.

This services is included in Monster Launch.

Learn more about Monster Launch: Expert Ad Grants Customization

MONTHLY SERVICES

MONTHLY MANAGEMENT PACKAGES

After completing our Monster Launch product, you will be offered one of our monthly management packages. We would love to continue working with you, however, you are under no obligation to purchase monthly management from us.

Monster Impact

Monster Maintenance: Eligibility $99/mo

We will maintain the eligibility requirements on your account so that you continue to receive the $10,000 grant each month. Your team will be creating ads, keywords and more. We will review your account to make sure there are no mistakes that would get the grant suspended.

MONTHLY MANAGEMENT SERVICES:

  • Maintain Ad Grants Eligilibility
Monster Impact

Monster Impact: Ad Grants $399/mo

Ad Grants is part of the Google for Nonprofits initiative. This special program gives nonprofit organizations access to $10,000 monthly in free Google Ads. As one of the 45 certified agencies Worldwide, you can be sure our work is high-quality and recognized by Google.

MONTHLY MANAGEMENT SERVICES:

  • Maintain Ad Grants Eligilibility
  • Ad Account Management
  • Account Support
  • Strategy Meetings 
Monster Mission

Monster Mission: Ad Grants & SEO $699/mo

Best results! Monster Mission is our best seller and our comprehensive strategy for getting amazing results with meaningful conversions. This package includes Ad Grants Management and SEO services. Maximize Ad Grants and DRAMATICALLY improve your organic traffic.

MONTHLY MANAGEMENT SERVICES:

  • Maintain Ad Grants Eligilibility
  • Ad Account Management
  • Account Support
  • Strategy Meetings
  • Custom Conversion Tracking 
  • Custom Reporting 
  • On-Page SEO
MAINTAIN ELIGIBILITY

The Google Ad Grants program has compliance requirements that must be met on a monthly basis in order to continue to be eligible for the grant. These requirements can change and new requirements can be be introduced. We have many years of experience in dealing with Ad Grants requirements. We leverage this experience to maintain your eligibility and maximize the effectiveness of your ad campaign.

This services is included in Monster Maintenance, Monster Impact, and Monster Mission.

AD ACCOUNT MANAGEMENT

We review your ad account on a regular basis to optimize performance and identify new opportunities.

WEBSITE REVIEW
On a quarterly basis, we will review your website to see if there are new pages and or blog posts that we can use as landing pages to create new ads.
We will also provide suggestions on how to improve your visitors’ user experience on your site.

KEYWORD RESEARCH
On a monthly basis, we will identify new keyword opportunities. We do this by seeing which search terms you are getting the most visits from. We will either add the keywords to a current ad group or create a new ad group.

AD CREATION
Using your landing pages and our continued keyword research, we will create new ad groups. The more ad groups and ads we have that are in line with your conversion goals, the better your campaign will perform.

MONTHLY LANDING PAGES REVIEW
We will examine underperforming ad groups and determine if new landing pages need to be created or edited to improve quality score. Quality score is a rating system that Google uses to objectively grade each ad. A higher quality score generally translates into a lower average cost-per-click and more impressions in front of better quality leads. Quality score takes into account the relevancy of keyword targeting to ad copy to landing page experience and much more.

This services is included in Monster Impact and Monster Mission.

ACCOUNT SUPPORT

Access to our support team at any time during business hours with 24 hour response times.

This services is included in Monster Impact and Monster Mission.

STRATEGY MEETINGS

We’ll schedule a quarterly meeting with your team to review campaign performance, answer questions, as well as discuss any optimizations we have identified that we believe could improve your Ad Grants campaign. We will also be checking in on a monthly basis and can schedule additional meetings if needed.

This services is included in Monster Impact and Monster Mission.

CUSTOM CONVERSION TRACKING
We work with you to identify additional meaningful user actions on your website. These additional conversions are crucial for understanding the success of your campaigns and can be things like form submissions, seeking directions to your locations, clicking on links to your affiliate websites, etc. We handle all of the coding that needs to be implemented.

This services is included in Monster Mission.

CUSTOM REPORTING
Within your standard performance report, we can also pull in data from your organic traffic to blend with data from your PPC (Google Ads Grants) campaigns to help you understand where your web traffic is coming from and how those users interact with your website. This will ultimately lead to learning more and more about your audience which will continue to help inform and guide strategy.

This services is included in Monster Mission.

ON-PAGE SEO

RankMonsters is an experienced SEO company, and we know how to get results. Our company started in 2011 as a dedicated SEO agency. We’ve created a SEO strategy that works – GUARANTEED!

SEO is the practice of making changes to a website to help it perform better in organic search results.

If your website is large and has several pages, we will complete On-Page SEO on 5-10 pages per month and continue to work through your pages each month. We will prioritize the pages in order of importance to maximize results.

If your website needs more content, we will work with your team to create the content and get it added to your website.

On-Page SEO:

  • Make sure the parent and child pages flow in a logical order.
  • Internally link your pages for search engine crawl spiders.
  • Index your sitemap with search engines.
  • Fix broken links and 404s and create custom 404 pages.
  • Optimize pages with relevant keywords and keyphrases.
  • Check and replace H1, H2 and lower headings for logical flow.
  • Optimize and ALT-tag website images.
  • Custom create meta descriptions.
  • Analyze and optimize URL slugs.
  • Optimize schema on-page where appropriate.
  • Create 301 redirects for outdated pages.
  • Combine pages with competing content for a more streamlined user experience.
  • Analyze and optimize SEO titles.
  • Seek out and create backlinks to relevant domains.
  • Be sure pages aren’t over-optimized (over-optimized pages get pushed down in rank).
    Update pages for E-A-T parameters.
  • Minify oversized .js and .css files.
  • Compress and optimize slow-loading images.
  • Work to minimize LCP (largest contentful paint) load times.
  • Work to minimize FIS (first input delay).
  • Work to minimize CLS (cumulative layout shift).
  • Keep pages in peak performance in line with Google & Bing standards.

This services is included in Monster Mission.

TERMS

RankMonsters is a full-service Internet Marketing Company. We require a 3-month commitment on all monthly management packages. After the initial 3-month term, services are renewed month-to-month. We request a 30-day notice of cancellation. Upon cancellation of monthly services, your account, and all assets created, along with the necessary documentation will be turned over to your organization.