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Why Your Organization Should Work with a Google Certified Partner

Why Your Organization Should Work with a Google Certified Partner

Google Adwords is a great way to raise awareness for your organization, but it can be hard to get the most out of online advertising unless you have years of experience. Because of this, many organizations trust online advertising agencies to manage their Adwords accounts. How do you know you’re working with an agency that can bring you results?

 

One option is to work with a Google Certified Partner. Certified Partners are agencies that have met requirements set by Google to ensure the quality of their services and results. There are several reasons you may want to consider working with a Certified Partner agency for your online advertising.

What Is an Adwords Certified Partner?

Google Certified Partner agency must meet the following requirements:

  • Must have at least one account manager who has passed two or more Google Certification exams.
  • They need to have managed a minimum Adwords spend of $10,000 over the last 90 days.
  • They must have actively managed campaigns for 60 out of the last 90 days.

This ensures that your Adwords agency is experienced and knowledgeable about managing Adwords accounts.

In addition, Google also monitors the accounts of Certified Partners to ensure they meet the best practices for Adwords accounts. If an agency doesn’t follow these best practices, their certification can be revoked. So you know a certified agency follows them. These best practices ensure you get a good return on your advertising budget and that your ads are managed properly.

Certified Partners Have a Wide Knowledge Base

With knowledge of best practices, Google Certified Partner agencies are also well-versed in all the features and tools Adwords offers to boost campaign performance. This includes the use of features and techniques; like negative keywords, ad extensions, keyword match types, ad testing, and ad scheduling.

Along with how to use these tools, Certified Partners also understand when (and when not) to use them. For example, nonprofit clients who advertise through the Google Adwords Grant won’t need to use negative keywords or match types the same way a regular business will. Knowing the differences between account types and how those differences affect your campaign needs is important, and Certified Partners bring that experience from the start.

Certification Assures Customer Service

When an agency applies to become a Google Certified Partner, they submit all of their account data to Google for review. Only agencies with high overall performance and quality metrics are allowed to become Certified Partners. Some of the metrics Google reviews are:

  • Account-level Quality Scores  Quality Score is a metric designed by Google to measure the overall performance of ads and keywords. Higher quality scores earn advertisements lower costs per click (CPC) and better visibility. Google reviews the quality scores of all accounts an agency manages when reviewing them for Certified Partner status.
  • Conversion Rates – For accounts with goals and conversions set up, Google monitors conversion rates to judge the quality of traffic an agency sends to their clients’ sites. Higher conversion rates indicate higher quality and better performance.
  • Client Retention – If an agency has high client churn or turnover, this can be an indicator they aren’t providing the service that clients want. Google looks at client retention rates to see how well an agency performs with clients overall.

Get Access to New Features

Another benefit of working with a Certified Partner agency is they have access to beta features which non-certified agencies cannot use. Sometimes these beta features are released to Certified Partners more than a year before they are released to the general public.

Google also monitors Certified Partner accounts using these tools and features to ensure they are used to maximize ROI and performance. By monitoring the ways Certified Partners test and use tools; Google gets data on how to improve their offerings and ensures their partner agencies are helping clients succeed.

When you work with a Certified Partner agency, your account gets access to all of these beta features as well. That means you won’t be left behind by competitors who have access to these new tools. You’ll get a concrete advantage over the competitors who don’t.

Receive Help Directly from Google

Once a Certified Partner agency reaches a certain total account spend, they get access to their own Google Representatives who can help resolve issues and provide answers to questions. This means you won’t have to wait in line to hear back from Google when you have a problem – your agency can simply contact their Google Rep and get answers fast.

In addition, Google gives Certified Partners access to training and tools that other Adwords customers don’t receive. You will find that in many cases Google Reps even help Certified Partner agencies with optimization advice and tips to ensure accounts are performing at their best. Google invests heavily in ensuring Certified Partners provide the best Adwords experience possible. This in turn helps the agencies bring in more clients and provide great service.

Work with a Certified Partner Agency Today

If you want to ensure your online advertising succeeds, give RankMonsters a call. As a Google Certified Partner, we have the experience, tools, and knowledge to create and manage a successful online advertising campaign. Call (405) 605-8218 today, or visit us on Facebook to get more tips for succeeding online.

Google’s Penguin Changes SEO – Again

Google’s Penguin Changes SEO – Again

SEO is a constantly changing game whether its google updates or keeping up with mobile use. Google, Bing, and other search engines are always updating the way they find and rank search results, which means that keeping a website consistently ranked high is a never-ending challenge. A perfect example of this is the recent change Google implemented in their search algorithm, Penguin 2.0. Lets see how Google’s Penguin Changes SEO- again. 

 

What Is Google Penguin?

For those unaware, the original Google Penguin was launched in April of 2012. Google Penguin was aimed at reducing the search engine rank of websites that used so-called “black hat” link building techniques like link spamming and keyword stuffing. Today these techniques add no value to a website’s SEO campaign. Spamming and keyword stuffing can easily result in your page being banned from Google’s search results entirely.

How Does Google Penguin 2.0 Change SEO

Penguin 2.0 goes even deer into targeting these black-hat techniques, and many sites have seen resulting dips in their search rankings and traffic. A number of the companies being affected heavily are older web properties with outdated links still pointing to their pages. However, companies with a wide range of “clustered” pages have also seen reduced rankings, as Penguin 2.0 has also reduced the search visibility of clustered URLs.

Content Creation

What does this mean for you, the page owner? In short, quality content creation is more important than ever. Google’s algorithm is doing its best to rank a variety of different websites that it feels have high-quality, user-friendly content. This is great news for the consumers, but it could be difficult for businesses that have websites without much content.

The New SEO Strategy

The best strategy here is to start building out your content pages and making them worth reading. It’s important to have a cohesive content strategy that positions your site as an authority in the field. To create content that is designed around providing a good user experience. Also, if you have a lot of older, unnatural link assets that point back to your website, even deep content pages. It’s worth working to manually remove and/or disavow those links.

How RankMonsters Can Help

At RankMonsters, we’re dedicated to improving your website’s SEO and page rank. Our monsters work as an extension of your team to provide you with high-quality content for your own website and a diverse and healthy link building profile. If you want to know more about what we can do for your website, contact us today.

Mobile Web Use: More Important than Ever

Mobile Web Use: More Important than Ever

Smartphones and mobile internet are one of the biggest forces online today. According to a report by Marketing Land. This report states that almost 40% of all time spent on the internet is spent on a mobile device. Which means that optimizing your site for mobile web use is more important than ever.

 

What The Data Shows 

The report goes on to detail several categories where mobile use is most prevalent. The biggest, unsurprisingly, are maps and weather, 84% and 60% respectively of all time spent on these sites is on mobile devices. Also of note is that, for time spent on retail and shopping sites, 38% of it is from mobile devices.

What Does This Mean For You?

It means that, unless your site is optimized for mobile visitors, you’re giving up conversions and sales. If a mobile user visits your site and has a difficult or frustrating experience, they likely won’t visit you again. Creating a positive experience for visitors on all platforms. This means their phones, tablets, and or computers.

So What Can You Do?

It’s important to have a mobile site ready to go at launch, alongside your regular web-page. It doesn’t have to be fancy, but it should be attractive and simple. Mobile users don’t like to be loaded down with graphics and heavy design. Since it can be clunky and take a long time to load on a mobile data connection. Try to keep your mobile site lean and easy to use on a small touchscreen.

How Can I Get My Site Optimized For Mobile Web Use?

Of course, it’s also important to make sure your mobile site is optimized for searching by Google and other search engines, just like your main site is. For that, RankMonsters can help you out. We’re SEO professionals, and we can help you make sure your site ranks well both on desktop and for mobile web use. If you want to learn more about the ways RankMonsters can help you, contact us today.