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Google’s Penguin Changes SEO – Again

Google’s Penguin Changes SEO – Again

SEO is a constantly changing game whether its google updates or keeping up with mobile use. Google, Bing, and other search engines are always updating the way they find and rank search results, which means that keeping a website consistently ranked high is a never-ending challenge. A perfect example of this is the recent change Google implemented in their search algorithm, Penguin 2.0. Lets see how Google’s Penguin Changes SEO- again. 

 

What Is Google Penguin?

For those unaware, the original Google Penguin was launched in April of 2012. Google Penguin was aimed at reducing the search engine rank of websites that used so-called “black hat” link building techniques like link spamming and keyword stuffing. Today these techniques add no value to a website’s SEO campaign. Spamming and keyword stuffing can easily result in your page being banned from Google’s search results entirely.

How Does Google Penguin 2.0 Change SEO

Penguin 2.0 goes even deer into targeting these black-hat techniques, and many sites have seen resulting dips in their search rankings and traffic. A number of the companies being affected heavily are older web properties with outdated links still pointing to their pages. However, companies with a wide range of “clustered” pages have also seen reduced rankings, as Penguin 2.0 has also reduced the search visibility of clustered URLs.

Content Creation

What does this mean for you, the page owner? In short, quality content creation is more important than ever. Google’s algorithm is doing its best to rank a variety of different websites that it feels have high-quality, user-friendly content. This is great news for the consumers, but it could be difficult for businesses that have websites without much content.

The New SEO Strategy

The best strategy here is to start building out your content pages and making them worth reading. It’s important to have a cohesive content strategy that positions your site as an authority in the field. To create content that is designed around providing a good user experience. Also, if you have a lot of older, unnatural link assets that point back to your website, even deep content pages. It’s worth working to manually remove and/or disavow those links.

How RankMonsters Can Help

At RankMonsters, we’re dedicated to improving your website’s SEO and page rank. Our monsters work as an extension of your team to provide you with high-quality content for your own website and a diverse and healthy link building profile. If you want to know more about what we can do for your website, contact us today.

Mobile Web Use: More Important than Ever

Mobile Web Use: More Important than Ever

Smartphones and mobile internet are one of the biggest forces online today. According to a report by Marketing Land. This report states that almost 40% of all time spent on the internet is spent on a mobile device. Which means that optimizing your site for mobile web use is more important than ever.

 

What The Data Shows 

The report goes on to detail several categories where mobile use is most prevalent. The biggest, unsurprisingly, are maps and weather, 84% and 60% respectively of all time spent on these sites is on mobile devices. Also of note is that, for time spent on retail and shopping sites, 38% of it is from mobile devices.

What Does This Mean For You?

It means that, unless your site is optimized for mobile visitors, you’re giving up conversions and sales. If a mobile user visits your site and has a difficult or frustrating experience, they likely won’t visit you again. Creating a positive experience for visitors on all platforms. This means their phones, tablets, and or computers.

So What Can You Do?

It’s important to have a mobile site ready to go at launch, alongside your regular web-page. It doesn’t have to be fancy, but it should be attractive and simple. Mobile users don’t like to be loaded down with graphics and heavy design. Since it can be clunky and take a long time to load on a mobile data connection. Try to keep your mobile site lean and easy to use on a small touchscreen.

How Can I Get My Site Optimized For Mobile Web Use?

Of course, it’s also important to make sure your mobile site is optimized for searching by Google and other search engines, just like your main site is. For that, RankMonsters can help you out. We’re SEO professionals, and we can help you make sure your site ranks well both on desktop and for mobile web use. If you want to learn more about the ways RankMonsters can help you, contact us today.