Google Adwords & the Google Adwords Grant
RankMonsters management services are designed to make nonprofit marketing programs more obtainable and successful. If your organization is a registered 501(c)(3) nonprofit, we can help you enroll in and be accepted to the Google for Nonprofits program, the Google Ad Grant, and other nonprofit programs. Our goal is to take the hassle out of enrolling and maintaining eligibility. In contrast, enrolling and managing these accounts yourself can take considerable time, effort, and expertise.
We have extensive skills and experience in maximizing the opportunities provided by the Ad Grant and other nonprofit opportunities. We are passionate about the Search Engine Marketing industry as a whole, and we stay up-to-date on the latest Google updates and guidelines to ensure your organization maintains eligibility. We also frequently review your campaign’s status, keywords, and performance. We work as an extension of your team to determine goals and maximize results.
In addition to helping you get your account set up properly, we can help you avoid getting denied or rejected, and we can appeal suspensions or rejections from the past. We have studied the requirements and guidelines for the programs carefully and can ensure your accounts are set up the right way.
You’ve seen Google Adwords in action, even if you don’t realize it.
I’m looking for
Maximize Your ExposureThe Google Adwords Grant allows your ads to show up at the top of search results for your main keywords. With this program you can increase your online exposure and appear in front of your target audience any time they are searching for your services.
Advertise Services & ProductsThe Google Adwords Grant lets you advertise your nonprofit’s services and products to searchers online. Using the Adwords Grant, you can reach a much wider audience of motivated searchers with advertisements targeted to the keywords they are looking for.
Connect with DonorsThe Google Grant allows you to reach out to potential donors and volunteers online. With this program you can target ads specifically to donors looking for nonprofits to assist or to volunteers looking for an organization to work alongside.
Advertise EventsGoogle Adwords makes it easy to advertise events and special occasions without expending extra funds. The Adwords Grant even allows you to target your ads to people seeking events or activities in your location to help increase attendance and reach more people.
Increase Brand AwarenessUsing the Google Grant your ads can appear in searches broadly related to your services. This can allow you to increase awareness of your organization and brand among the general public, or to build interest in one part of your organization’s offerings.
Receive Valuable DataWhen you use Google Adwords, you receive valuable data about the people searching for your keywords and clicking on your advertisements. This data makes it easier to target future ads, and it also provides valuable insight into your online audience.
More on Google Adwords & the Google Adwords Grant
Advantages of Google Adwords
A Google Adwords Campaign allows your organization to increase its online visibility through targeted keyword advertising. Your website will be highly visible in search engines for keywords related to your services and online goals. Getting your advertising in front of your target market online will drive traffic to your website.
The Adwords Grant allows your organization to take advantage of Google’s search advertising network without disbursing tens of thousands of dollars in ad costs. RankMonsters can help your organization manage your Adwords Grant, ensuring your organization stays within Google’s guidelines and maximizes its daily and monthly budget.
How Does the Grant Work?
The Google Adwords Grant gives 501(c)(3) organizations access to $10,000 per month, or approximately $329 per day, in in-kind advertising credit to use on the Adwords platform. The grant is part of Google for Nonprofits, a set of offerings open to qualifying nonprofit organizations.
There are a few additional specifics to how the Grant program works:
- You can only advertise using text ads on the Search Network
- Your account and website must have conversion tracking set up, and must use the automated "Maximize Conversions" bid system.
- Your campaigns must use keyword-based targeting.
- You must manage your account according to Google's Ad Grant Account Management Policy.
To be eligible for the Google for Nonprofits program, your organization must:
- Currently hold 501(c)(3) status
- Be registered with TechSoup
- Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
Please note that the following organizations are not eligible:
- Governmental entities and organizations.
- Hospitals and health care organizations.
- Schools, childcare centers, academic institutions, and universities (however, philanthropic arms of educational organizations are eligible).
For more information about organization eligibility and guidelines, you can visit the Google for Nonprofits Eligibility page.
How Do I Get Started?
To get started with Google for Nonprofits, you can do one of the following:
Visit the Google for Nonprofits enrollment page and follow the instructions provided. You will need to follow Google's qualification and eligibility guidelines and ensure your account is set up correctly before you activate any products through Google.
Alternatively, you can complete this form on our website to get started. We will need the following information for your Google for Nonprofit Membership Application:
- EIN Number
- TechSoup validation token – If you do not have a TechSoup account or are not sure, we will walk you through creating one or gaining access to it.
- Information about your organization and your goals for Internet Marketing (for instance, who your organization is trying to target or reach and why).
- Your website login information in order to setup conversion tracking. This is a new requirement as a part of the application process.
- Access to your Google Analytics account to setup goals based on the conversions setup on your website and to link the Google Adwords grant account. We will walk you through adding us to your account. If you do not have one, we will set one up for your organization.
RankMonsters is a full-service Internet Marketing Company that specializes in administering the Google Adwords Grant for nonprofit clients. We are passionate about working with charitable organizations and helping them succeed online.
The RankMonsters team has years of experience applying for and managing nonprofit-focused marketing campaigns. We can help you avoid getting denied or rejected, and we can appeal suspensions or rejections from the past. We have studied the requirements and guidelines for the programs carefully and can ensure your accounts are set up the right way.
Once I am approved for the Google Adwords Grant, how much is it going to cost me to manage the campaign?
Applying for the Google Adwords Grant is a free, no obligation service.
Once approved, you can can choose to have RankMonsters create, maintain & maximize the Adwords Grant Campaign or you can manage the campaign on your own. RankMonsters charges a monthly management fee to create, maintain & maximize the Adwords Campaign once approved. Because the $10,000 monthly Google Adwords Grant is a credit, your organization will be responsible for our monthly management fee. Our no contract month-to-month services makes it easy for you to get started.
Increase your visibility on Google today!
RankMonsters Grant Management Services
Our team will meet with yours to discuss your online goals and objectives. We’ll work with you to structure your campaign in a way that generates the results you want from your Adwords Grant.
We perform detailed keyword research to find out how people are searching for your organization or your services online. We will then use these keywords to design targeted advertisements and to update the content on your website to capture searches and conversions.
Campaigns & Ad Groups
To capture the most searches online, we will structure your Google Grant with multiple Campaigns and Ad Groups. This helps gain more online visibility and lets us better maximize your budget.
Ad Content Creation
Our in-house content creation team will create text-based ads that meet the Adwords quality guidelines. Our ads are designed for high quality score and clickthrough rates. We will send all content to you for approval before it runs online.
Content Creation & Landing Pages
One of the most important parts of a successful advertising campaign is where your visitors end up when they click. A good landing page helps your ads perform better and keep visitors on your site. We offer content creation services to help make your landing pages perform better, as well as landing page design to improve their look and feel.
Adwords campaigns need regular adjustments and modifications to perform well. We monitor your Adwords Grant campaigns and make any adjustments they need in order to perform as well as possible.
Each month we will send you a progress report detailing the work we completed. Our reporting includes details about the visitors to your website, the content that is performing well, and keywords your website is ranking for in search engines.
Google Ad Words Grant
COMPARE PACKAGE FEATURES
Recurring Monthly Fee
Applying for the Google for Nonprofit Membership and Google Ad Words Grant
Initial keyword research
Initial campaign & ad group creation
Initial ad copy creation
Initial landing page creation or website content updates. *limited to 2 pages
Ongoing Keyword Research
Ullimited Campaigns & Ad Groups
Edits to initial ad groups & ad copy
Ongoing ad copy creation
Ongoing landing page creation or website content updates
Maximize Your Ad Grant
Application & Setup Only