In an interesting update to their Webmaster help pages document, Google has revised and expanded some of their warnings about link schemes – warnings which will almost certainly apply to the SEO tactics of many websites. Just like with the Panda update last month, it seems as though Google is pushing webmasters and SEO practitioners away from straight link building (and encouraging them to delve into and update their link profiles while they’re at it).
When most businesses think about search engine optimization, their thinking revolves around big concepts: link building, page structure, content with strong keywords. And of course, these areas of focus can lead to big gains in organic search engine rankings. But unless you’re a huge business with a national client base, organic search results shouldn’t be your only concern. You also need to think about local SEO – getting noticed within your city or local area.
Since long ago, one of the best drivers of new business has been the customer recommendation. Getting your customers and clients to recommend your service to one of their friends or family members is hugely effective, and can easily result in new business for you. Unfortunately, that knife has always cut both ways – if a client says something bad about you to their acquaintances, even something unfounded, you could lose business.
Last week, Google began to roll out a new feature for desktop searchers. When you search for a local business or feature, such as restaurants, bars, parks, or pools, you’ll see a “carousel” of results in a black bar at the top of the page. And while these features have been available to some mobile users since December, their presence on desktops is a much bigger deal. These results, complete with name, address, and often a picture, are poised to shake up the game of local searches for businesses everywhere.
One of the most important parts of building your online presence and making yourself more search-engine friendly is creating content that search engines can see. Blog posts are a perfect way for a website to build their content profile and provide quality information to users. However, most of us aren’t writers, and writing a blog is as easy as writing a book. Where do you start?
SEO is a constantly changing game. Google, Bing, and other search engines are always updating the way they find and rank search results, which means that keeping a website consistently ranked high is a never-ending challenge. A perfect example of this is the recent change Google implemented in their search algorithm, Penguin 2.0.
Smartphones and mobile internet are one of the biggest forces online today, according to a report by Marketing Land. This report states that almost 40% of all time spent on the internet is spent on a mobile device – which means that optimizing your site for mobile use is more important than ever.