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How Nonprofits Can Use Google’s New Text Message Ad Extension

Recently Google announced a new extension for Adwords customers to use in text ads: click-to-message. Much like the popular click-to-call extension, the message extension is a mobile-only ad extension that allows people to directly contact you through your Adwords advertisements, without needing to visit your website.

The possibilities for the new messaging extension are huge, especially for nonprofits hoping to connect with younger, mobile-savvy audiences. What makes this new extension so special? Keep reading to find out.

What Is the Message Extension?

Google Adwords Message Extension

The new click-to-message extension is one of many ad extensions that users can add to their text ads on Google’s Adwords advertising platform. There are several types of ad extensions, including ones that add your business’ address to your ad or display multiple links to your site. However, they all have the same goal: Get more people to click on your ad.

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date:  Oct 21, 2016 comments:  0
by:  ranking category:  Google Adwords Read More

Visit Rank Monsters at the 2016 Care Net National Conference

National-Conference2016Our team is happy to announce that we’ll be exhibiting at the 2016 Care Net National Conference in Orlando, Florida at the Walt Disney World Swan and Dolphin Resort. We’ll be helping pregnancy centers learn how they can earn a $10,000 per month grant from Google to advertise on the Adwords platform and how we can help them make the most of it.

The Google Grant Program

Google offers nonprofit organizations such as pregnancy centers the opportunity to advertise on Adwords through their Google for Nonprofits program. This gives qualifying nonprofits access to a monthly credit of $10,000 to use for advertising in their market.

However, making good use of the Adwords platform can be tricky. That’s why we also offer grant management packages to nonprofit clients designed to get high returns from Adwords Grants. Whether you’re a local pregnancy center serving a small area or an  international organization looking to broaden your outreach, we have a package that can bring you more exposure and website visitors. As Adwords Certified Partners, we have years of experience in getting results for all types of organizations.

Visit Us

Booth: #331

Special Meeting: America’s Seminar Room, Wednesday Sept. 6, 2:30 – 3:30 pm at the Walt Disney World Swan and Dolphin Resort.

If you’re interested in learning more about the Google Adwords Grant and how your center can use it to reach women or families in need of your services, stop by our booth at the Care Net Conference! We’ll be at Booth #331 throughout the conference, so you can stop by anytime to learn more, ask questions or simply say “Hi!”

We’ll also be holding a special informational meeting in the America’s Seminar Room on  Wednesday, September 6th from 2:30 – 3:30 pm. In this meeting we’ll go over some of the benefits of the Google Adwords Grant and how your organization can apply. This meeting is free and open to all, but seating will be limited so make sure you come early! Additionally, you can always call us at 405-605-8218 or visit us on Facebook or LinkedIn to get in touch and learn more.

Disneybanner

date:  Aug 30, 2016 comments:  0
by:  Rank Monsters category:  Google Adwords Read More

Why Your Organization Should Work with a Google Certified Partner

Google Adwords is a great way to raise awareness for your organization, but it can be hard to get the most out of online advertising unless you have years of experience. Because of this, many organizations trust online advertising agencies to manage their Adwords accounts. But how do you know you’re working with an agency that can bring you results?

Google Certified Partners Oklahoma City

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date:  Jun 30, 2016 comments:  0
by:  Rank Monsters category:  Google Adwords Read More

The Mobile-Friendly Update – How Google Could Crash Your Mobile Rankings

Check Your Site’s Mobile Design with this Google Tool: https://www.google.com/webmasters/tools/mobile-friendly/

Is your website mobile friendly? If you answered “yes,” you have nothing to fear. If you answered “no,” however, or you aren’t even sure what the question means, you could be in big trouble with Google. Starting today, Google is rolling out an update to their search algorithm that could heavily penalize websites without a mobile-friendly design.

Rank Monsters Mobile Search

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date:  Apr 21, 2015 comments:  0
by:  Rank Monsters category:  SEO Read More

How to Increase Your Site’s Visibility in the New Year

A new year is right around the corner, and you probably want to increase your business’s revenue over the next 12 months. One of the best ways to grow your sales is to improve your presence online. GE Capital found in a study that 81% of consumers research products and services online before buying. If your website doesn’t show up in their searches, they won’t consider your business.

Fortunately, there are some things you can do to improve your website’s visibility and get more notice, and more sales, from your website. They make take some time and some effort to do, but you’ll definitely see the benefit if you do them right.

Increase Website Visibility

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date:  Dec 05, 2014 comments:  0
by:  Rank Monsters category:  SEO Read More

Did Penguin 3.0 Crash Your Rankings?

“Where did my website go?”

Many business owners and webmasters asked themselves this question late last week. On Friday, October 17th, Google issued an update to it’s infamous Penguin ranking algorithm. This update, Penguin 3.0, has caused both ranking gains and losses for websites in Google search results. If your website used to rank on Page 1 and now ranks on Page 8 (or vice versa), you might have been hit by Penguin.

But this begs the question – what is Penguin, and how does it decide which websites to praise and which ones to punish?

Google Penguin 3.0

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date:  Oct 22, 2014 comments:  0
by:  Rank Monsters category:  SEO Read More

Why Mobile Search Matters for your Website

Two-thirds of Americans now own and regularly use smartphones, and nearly three-quarters of those adults search for local information on their phones before visiting local businesses. This data points to a major shift in the way consumers get online and make choices about where to take their business. If you want to be seen online, you must start taking advantage of the opportunities mobile offers.

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date:  Oct 16, 2014 comments:  0
by:  Rank Monsters category:  SEO Read More

Why Links are Important on Your Website

Part of our Oklahoma City SEO work involves staying aware of the latest trends and best practices in search engine optimization. One of the biggest changes in the last year has been the increased focus on cleaning up negative or low-quality links coming to your website. If you’re a small business owner who wants to rank higher, or if you’ve worked with other SEO companies in the past, you should be aware of the links that are pointing to your site. A toxic link profile could be responsible for huge drops in search engine rankings and traffic.

SEO Links to Website

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date:  Oct 02, 2014 comments:  0
by:  Rank Monsters category:  SEO Read More

Google Changes Algorithms Again, Your Site May Be Affected

Though it seems like only yesterday that Google rolled out the last round of updates to its ranking algorithms, a new update has just arrived. Over the last few days, Google updated its Panda algorithm and its Spam algorithm. There is also speculation that another update to the Penguin algorithm could soon follow. These updates mean significant ranking and traffic change for many websites.

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date:  May 24, 2014 comments:  0
by:  Rank Monsters category:  SEO Read More

All Hail King Content: How To Produce Content That Succeeds Online

One of the things you’ll hear the most from Google – and from SEO professionals – is that Content Is King. The way they make it sound, if you don’t have fresh and engaging content on your website that draws people in and makes them want to link back, share, and explore the rest of your site, then you might as well shut your website down now and go back to listing yourself in phone books.

Website Content Creation
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date:  Oct 15, 2013 comments:  0
by:  Rank Monsters category:  SEO Read More
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