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Google Adwords Grant

Your organization may be eligible for an advertising grant worth $10,000 per month from Google.

googlegrantadsThe Google Advertising Grant offers 501(c)(3) nonprofits $10,000 per month in an advertising credit to use on Google Adwords.  This allows you to increase your website’s visibility through targeted keyword advertising to promote your mission. The grant gives organizations $10,000 per month, or $329 per day, in in-kind advertising credit.

Google Adwords is Google’s search engine advertising program. Through Adwords you can show text ads for your website, products, and services above the Google search results. Your ads only appear in the searches relevant to your business, and with this grant they appear at no pay-per-click cost to your organization! There is no fee for finding out if you qualify for the grant. We charge a management fee to set up, manage and maintain the Google Adwords Grant Campaign if your organization is approved.

This is an exciting opportunity that allows you to expand your reach online!

Maximize Your Exposure.

The Google Grant allows your ads to show up in search results for your main keywords. With this program you can increase your online exposure and appear in front of your target audience any time they are searching for your services.

Advertise Services & Products

The Google Grant can allow you to advertise your nonprofit’s services and products to searchers online. Using the Google Grant you can reach a much wider audience of motivated searchers online with advertisements targeted to the keywords they are looking for.

Connect with Donors.

Along with reaching people who may need your services, the Google Grant also allows you to reach potential donors online. With this program you can target ads specifically to donors looking for nonprofits to assist.

Advertise Events

With the Google Grant you can advertise events and special occasions without expending extra funds. The Grant program also allows you to target your ads to people seeking events in your location in order to help increase attendance and reach more people.

Increase Brand Awareness

Using the Google Grant your ads can appear in searches broadly related to your services. This can allow you to increase awareness of your organization and brand among the general public.

Receive Valuable Data

The Google Grant also allows you to receive valuable data about the people searching for your keywords and clicking on your advertisements. This can allow you to target your ads and also receive insight into your online audience.

To be eligible for the Google for Nonprofits program, organizations must:

    • Currently hold 501(c)(3) status
    • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.

Please note that the following organizations are not eligible:

    • Governmental entities and organizations.
    • Hospitals and health care organizations.
    • Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible).

Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.

We will need the following information from you in order to start the grant approval process.

  • EIN Number

Note: If you are a part of a parent organization with the same EIN, and that organization has already registered with Google Ad Grants, you must get an exemption letter from the IRS. We will file your organization as a ‘related organization’ during the application process.

  • Information about your organization and your goals for an Internet Marketing Campaign (for instance, who your organization is trying to target or reach and why).

Note: As of September 1, 2016, Google is no longer accepting applications for the Grantspro Program. Organizations that have already been accepted into the program will not be affected. In the event Google reopens applications or offers other opportunities, we will update this information accordingly.

The Grantspro program offers eligible Ad Grantees an increased budget cap of $40,000 per month instead of the standard $10,000 per month.

Space is limited and there are extra requirements in order to qualify, such as:

  • Implement conversion tracking in Adwords.
  • Spend a minimum $9,900 USD in a one month period for two of the last six months.
  • Have a clickthrough rate (CTR) of 1% or higher.
  • Login to the Adwords weekly.
  • Make changes to the campaign every other week.

We have applied for and been accepted into the Grantspro program for our current clients. Please feel free to ask us for more information.  

Rank Monsters is a full-service Internet Marketing Company. Our passion is working with nonprofits. We admire the work they do and we want to help share their causes and connect them with their target audiences online.

One of the ways we do this is by utilizing the Google Adwords Grant program. We are Google certified partners and we have extensive skills and experience in maximizing the grant campaign budget and clickthrough rate (CTR).

We do this by identifying keywords that are below the $2.00 max bid and maximizing the ad group quality score. This helps bring down the minimum bid per keyword, gaining visibility for more competitive keywords.

We are passionate about our industry and stay up to date on the latest Google updates, keywords searches and opportunities for you online. We work as an extension of your team to determine goals and maximize results.

Start the Qualification Process

Applying for the Google Adwords Grant is a FREE service, you will not be charged if you do not qualify.

Rank Monsters charges a monthly management fee to set up, maintain & maximize the Adwords campaign once approved. We have several management packages available to meet organization’s goals.

Grant Management Services

Discovery Meeting

Our team will meet with yours to discuss your online goals and objectives. We’ll work with you to structure your campaign in a way that generates the results you want from the Google Grant.

Keyword Research

We perform detailed keyword research to find out how people are searching for your products or services online. We will then use these keywords to optimize the content on your website and the links pointing to you online.

Content Creation

Our in-house content creation team will create text-based ads that meet the Adwords quality guidelines. Our ads are designed for high quality score and clickthrough rates. We’ll send all content to you for approval before it runs online.

Campaigns & Ad Groups

To capture the most searches online, we will structure your Google Grant with multiple Campaigns and Ad Groups. This helps gain more online visibility and lets us better maximize your budget.

Landing Page & Site Updates

A crucial aspect of successful Adwords campaigns are high-quality, well-optimized landing pages. Our team will create content for your landing pages and optimize them for the best performance.

Youtube for Nonprofits

The Google Grant also gives your organization access to YouTube for Nonprofits, a special YouTube program that helps you raise money via donations through your existing YouTube videos.

Campaign Adjustments

Adwords campaigns need regular adjustments and modifications to perform well. We monitor your Ad Grant campaign and make any adjustments it needs in order to perform as well as possible.


Each month we will send you a progress report detailing the work we completed. Our reporting includes details about the visitors to your website, the content that is performing well, and keywords your website is ranking for in search engines.

Our Current Clients

  • It is a pleasure to work with Rank Monsters. Their team works diligently to stay on top of the evolving facets of our company so that they can manage an extremely successful Google Adwords campaign for us. They successfully applied for and were awarded a non-profit grant through Google and based on the success of that campaign were able to apply for and won an extended grant which quadrupled our monthly spending limit. Rank Monster has been able to increase our overall market exposure and website traffic in a great way.
    Jeremy C. Burton, Director of Communications and Marketing - Museum of the Bible
  • Rank Monsters is by far the best SEO company we have ever worked with! Their team thinks outside-of-the-box and has come up with some amazingly creative ideas to increase our agency’s visibility in our community. They are personable, easy to work with, and readily respond to questions. Most importantly, however, is the fact that our number of referrals has dramatically increased!
    Dierdre McCool, Executive Director - Deaconess Pregnancy & Adoption Services
  • Rank Monsters is a joy to work with. Their team came to our location for an investigation meeting to learn all about our services and target audience so they could adequately represent us. They are very responsive to any request we make. Very professional. We are thrilled with the work they provide and our traffic has increased. I highly recommend them.
    Gayla White, State Director - Hope Pregnancy Ministries

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