Recently Google announced a new extension for Adwords customers to use in text ads: click-to-message. Much like the popular click-to-call extension, the message extension is a mobile-only ad extension that allows people to directly contact you through your Adwords advertisements, without needing to visit your website.
The possibilities for the new messaging extension are huge, especially for nonprofits hoping to connect with younger, mobile-savvy audiences. What makes this new extension so special? Keep reading to find out.
What Is the Message Extension?
The new click-to-message extension is one of many ad extensions that users can add to their text ads on Google’s Adwords advertising platform. There are several types of ad extensions, including ones that add your business’ address to your ad or display multiple links to your site. However, they all have the same goal: Get more people to click on your ad.